Scissors & Scotch Builds Momentum Focused on Innovative Growth
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Scissors & Scotch Builds Momentum Focused on Innovative Growth

Scissors & Scotch Builds Momentum Focused on Innovative Growth

Scissors & Scotch, a modern men’s barber shop, complete with a full-service bar and private lounge, is growing up with an innovative eye on franchise growth.

The young and precocious emerging brand, franchising since 2017, continues to refine its unique concept attracting top operators in new strategic markets nationwide.

“A barbershop/salon background isn’t required—just attention to detail and the ability to build a great customer experience and team culture,” says co-founder Tanner Wiles. “We want Scissors & Scotch to become the best—and most fun—investment, period. With each new shop, we’ve learned and made improvements we can leverage in efficiently designing future shops.”

With six shops in five states and several more under development, Scissors & Scotch is revving up for more expansion with plans for 175 shops in five years. The Kansas City-based brand will make its Dallas debut this summer and Austin this fall, both as part of area development agreements for multi-unit growth. Existing franchisees are also capitalizing on the brand’s upgrades, as multiple operators are poised to open additional shops in the coming months.

Scissors & Scotch founders Wiles, Erik Anderson, and Sean Finley built their growth-focused company from the ground up with an eye on franchisee profitability at every turn. The brand’s business model offers franchise partners a staggered fee structure—discounted over the first 18 months of operations—that’s designed to set franchisees up for financial success from the start.  

“We want to put more cash in our franchisees’ pockets early so that they can reinvest that money into key areas like marketing and their team. Our goal is to help every shop reach capacity as quickly as possible,” says Finley.

Sustainable success is all about meeting marketplace challenges head-on, says Anderson. In response to rising rent and labor costs, and as the company eyes new major metropolitan areas, Scissors & Scotch has moved toward a more efficient shop footprint, ranging between 1,600 to 2,400 square feet.

Wiles estimates that over the initial franchise agreement term, the smaller target layout is expected to enhance the customer experience and could result in “several hundred thousand dollars in rent” remaining in the franchisee’s pocket without significantly denting the top line.

“The goal is to maximize revenue generated per square foot, without sacrificing the upscale interior finish and flow our customers love,” Wiles notes. “The layout is designed to optimize the experience for both our customers and our team. For example, our open grooming floor plan and adjacent, double-sided stations improve interactions, conversations, and culture.”

Before awarding a market for development, the Scissors & Scotch team partners with franchisees to ensure smooth sailing when it comes to local regulations and development hurdles.  To date, a liquor license has been secured for every operating shop, but the brand is ready to provide franchisees with alternative strategies if a market poses financial or legal restrictions.

“A liquor license is not required in every city,” says Finley. “We work with the franchisee to determine the smartest approach.” 

With brand interest heating up on the East and West Coasts, the nationwide demand for Scissors & Scotch proves that men everywhere want a better grooming experience. Along with traditional barbering services, every shop offers membership programs that provide special discounts, guest passes, and access to events like liquor tastings and tap takeovers.  Before or after a service, every shop’s lounge provides customers a full suite of cocktail, beer, and non-alcoholic options.

Scissors & Scotch is a franchise you can feel good about. To find out more, head on over to their franchise website.

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Published: June 13th, 2019

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