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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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Vizion Interactive
Vizion Interactive is a leading digital marketing services agency providing SEO, PPC/Paid Media, Email and Local Listing Solutions for Corporations and Franchise groups. Clients include Interstate Batteries, Lennox, Boston's Pizza.
Golden Corral
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Mobile food carts: a low-cost way to spread your brand and test new ideas.
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The Rise of Personal Smartphones Highlights the Need for Business Operators and Managers to Implement Bring Your Own Device (BYOD) Policies.
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Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
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How to build a culture of innovation into your system.
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Real-time, real-world customer engagement tactics and tips.
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What To Know So That Your Business Doesn't Become The Victim Of A POS Hacker.
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4 barriers to effective data management – and how to overcome them.
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5 things to know to make YouTube work for your brand.
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The Great Greek Mediterranean Grill
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The Great Greek Mediterranean Grill
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The Great Greek Mediterranean Grill
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A new partnership between Jersey Mike's and Uber Eats integrates the POS system to help streamline delivery orders.
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
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7 ways technology can make your brand run better.
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Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
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When it comes to providing a great customer experience, digital technology is key
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What martech trends are most important to marketers? See what 145 marketing pros have to say.
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If you're not responding to online reviews you should be, says new study.
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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
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3 tips for attracting franchise candidates through digital campaigns
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Jimmy John's Gourmet Sandwiches
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Jimmy John's Gourmet Sandwiches
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Jimmy John's Gourmet Sandwiches
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Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
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"No means no": Are you practicing safe marketing in the age of GDPR?
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Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
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Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
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  • 4,020 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
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  • 3,198 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
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  • 3,581 Reads 6 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
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  • 9,282 Reads 117 Shares
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