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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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  • Ceterus
    Multi-unit franchisees have unique accounting needs. Our specialized done-for-you accounting and bookkeeping solution takes care of everything with your multi-unit needs in mind. So you can focus on what matters.
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 1,704 Reads 7 Shares
7 ways technology can make your brand run better.
  • Nigel Davies
  • 1,916 Reads 9 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
  • Myron Curry
  • 1,895 Reads 11 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 1,990 Reads 4 Shares
When it comes to providing a great customer experience, digital technology is key
  • Chad Storlie
  • 2,210 Reads 22 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
  • Eddy Goldberg
  • 2,371 Reads 18 Shares
If you're not responding to online reviews you should be, says new study.
  • Multi-Unit Franchisee
  • 1,626 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 1,778 Reads 6 Shares
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 2,582 Reads 21 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 3,136 Reads 36 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 2,499 Reads 7 Shares
SPONSORED
Open a Jersey Mike's Subs Franchise
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same.
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 2,102 Reads 5 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 3,775 Reads 14 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 3,788 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 2,831 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 3,241 Reads 6 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
  • Sara Wykes
  • 8,839 Reads 117 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 4,211 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 3,789 Reads 49 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 3,289 Reads 14 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,398 Reads 3 Shares
SPONSORED
Open a Amazing Lash Studio Franchise
We are looking for qualified, committed business owners interested in a franchise opportunity with a market leader.
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 5,589 Reads 45 Shares
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 4,647 Reads 20 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 7,344 Reads 7 Shares
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 9,607 Reads 49 Shares
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 8,671 Reads 6 Shares
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 12,079 Reads 302 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 8,363 Reads 1 Shares
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 8,796 Reads 18 Shares
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 8,964 Reads 9 Shares
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