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Grand Opening

First impressions count, so launching your new location or business with an effective grand opening sets up your business for long-term revenue potential, loyal customers, and word-of-mouth marketing. Learn about successful grand openings and follow-up from top-tier multi-unit franchisees and franchisors.

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SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. As central command for multi-location marketers, SOCi enables brands to strengthen their digital presence while protecting their reputation.
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Office Evolution
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Office Evolution
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Office Evolution
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Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 2,231 Reads
Florida franchisees operating first-of-its-kind four brand automotive care location.
  • Multi-Unit Franchisee
  • 4,540 Reads
Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 22,193 Reads 2 Shares
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 3,868 Reads 1 Shares
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 18,320 Reads
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 4,581 Reads
One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
  • 9,282 Reads 3 Shares
Arby's Multi-Unit Operator Bringing Remodeled and Additional Units to Tucson Market.
  • Multi-Unit Franchisee
  • 10,911 Reads 1 Shares
Chicken Salad Chick is Expanding in Tennessee Thanks to Multi-Unit Operators Like Josh Patton.
  • Multi-Unit Franchisee
  • 10,659 Reads 2 Shares
One of Yogurtland's Most Successful Multi-Unit Operators is Bringing 8 More Locations to Dallas-Fort Worth Market.
  • Multi-Unit Franchisee
  • 10,586 Reads 1 Shares
Multi-unit operator adds a new Chicago location for Valvoline Instant Oil Change bringing the franchise operator's total number to 34 units across three states.
  • Multi-Unit Franchisee
  • 8,420 Reads 1 Shares
Urban Air Adventure Park
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Urban Air Adventure Park
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Urban Air Adventure Park
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Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 12,259 Reads 2 Shares
Master Franchisee Opens 5th Hwy 55 Burgers, Shakes & Fries in Alabama This Week.
  • Multi-Unit Franchisee
  • 11,522 Reads 1 Shares
Franchising is a larger part of the U.S. economy than most people realize.
  • Eddy Goldberg
  • 23,557 Reads 8 Shares
Four tactics that will help you get out there, find time to promote your business, and let people know you're there
  • Robert Job
  • 13,591 Reads 5 Shares
When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 27,747 Reads 1 Shares
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 12,652 Reads
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 25,276 Reads
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 17,174 Reads
Multi-Unit Chicken Salad Chick Franchisee Adding Another Location To His Portfolio In Louisiana With Store Opening This Week.
  • Multi-Unit Franchisee
  • 3,199 Reads 1 Shares
You've gone online and filled out the initial qualification form and cleared the first hurdle. Now it's time for that first phone call with the franchisor, where the communication goes from one-way emails to a two-way conversation with questions and, you hope, answers.
  • Eddy Goldberg
  • 131,535 Reads 22 Shares
California Tortilla
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California Tortilla
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California Tortilla
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You have to spend money to make money. So the old saying goes. In franchising you can spend a lot or a little, and still make money. Once you've decided 1) that you want a franchised business, and 2) what industry segment you'd like to work in (fast food, home repair, pet care, etc.), it's time to determine what you can afford. Your "budget" will limit your choices.
  • Eddy Goldberg
  • 276,524 Reads 28 Shares
Dallas' Henry Investment Group adds Salata salad brand to its expanding franchise portfolio with a new deal to bring 20 units of the brand to the Atlanta area in the coming years.
  • Multi-Unit Franchisee
  • 17,590 Reads
Franchisee brings very first Capriotti's Sandwich Shop location to the state of Washington.
  • Multi-Unit Franchisee
  • 8,979 Reads 506 Shares
Randy Merrill feels good about the health, wellness, and fitness space he operates in. He says the business models work for him, the client base works for him, and the ROI works for him.
  • Kerry Pipes
  • 10,197 Reads 506 Shares
Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 9,726 Reads
Former U.S. Marine Sergeant Steve Brevitz always dreamed of having his own business.
  • Kerry Pipes
  • 4,567 Reads 506 Shares
Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman
  • Multi-Unit Franchisee
  • 6,992 Reads 506 Shares
Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they're doing their due diligence. Here's how I advise them...
  • Paul Segreto
  • 8,035 Reads 506 Shares
Every commercial landlord wants national franchises and chain stores for tenants. They have name recognition and a proven track record in business. So when it comes to expanding your own operations and negotiating further leases, lead with your strengths. If you are opening a franchise location, you are automatically more desirable to a landlord. If you are opening your third, fifth, or tenth franchise location, you are even more attractive because you are proven successful! Here are three strategies to implement in your lease negotiations.
  • Dale Willerton
  • 7,740 Reads 506 Shares

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