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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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RESOURCE SPOTLIGHT

  • Naranga
    Naranga, a comprehensive franchise technology provider, delivers software solutions to help franchise businesses scale, at any size. Clients turn to Naranga when support, scalability, visibility and brand consistency are their top priorities.
  • Qiigo Inc.
    Qiigo unifies digital marketing for national brands and their locations, building brand unity and success helping businesses get found locally. Through superior service, strong relationships and a comprehensive technology platform Qiigo delivers...
  • Clayton Kendall
    Clayton Kendall provides franchise communities nationwide with comprehensive branded merchandise programs leading to greater brand exposure, cost-savings, streamlined operations and brand compliance.
  • 919 Marketing
    919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
  • Ceterus
    Multi-unit franchisees have unique accounting needs. Our specialized done-for-you accounting and bookkeeping solution takes care of everything with your multi-unit needs in mind. So you can focus on what matters.
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 620 Reads 4 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 1,179 Reads 5 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 1,140 Reads 5 Shares
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 1,082 Reads 8 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 1,173 Reads 21 Shares
Can a company's customer service go from bad to great?
  • John DiJulius
  • 918 Reads 7 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 865 Reads 2 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 1,492 Reads 37 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 837 Reads 4 Shares
How 3 positive guest experiences create loyal customers at Stoner's Pizza Joint
  • Nick Bergelt
  • 1,612 Reads 12 Shares
We've remodeled this newsletter and expanded the content.
  • Eddy Goldberg
  • 997 Reads 2 Shares
SPONSORED
Open a Jack in the Box Franchise
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry leader offering updated building image options and an award-winning menu.
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 1,454 Reads 17 Shares
Tips on using videos in your email marketing strategy.
  • Sean Gordon
  • 3,652 Reads 29 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 2,044 Reads 4 Shares
Traditional or digital media? Finding the balance to get the results you want.
  • Dan Santy
  • 1,340 Reads 3 Shares
Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 1,635 Reads 16 Shares
Can your brand's front-line customer service go from bad to great?
  • John DiJulius
  • 4,321 Reads 16 Shares
Overcome unconscious bias by hiring managers and employees who represent your customers.
  • Eddy Goldberg
  • 4,150 Reads 8 Shares
There is absolutely no greater skill that can be acquired and constantly worked at that can have a bigger impact on us personally and professionally than the ability to build an instant rapport with others, whether they are an acquaintance, customer, co-worker, or a total stranger.
  • John DiJulius
  • 4,604 Reads 19 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 2,097 Reads 12 Shares
How Dale Carnegie Training adapts to international marketing challenges
  • Adam Gogolski
  • 2,008 Reads 1 Shares
SPONSORED
Open a PuroClean Franchise
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 1,834 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
  • Liz Wahl
  • 2,384 Reads 5 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 2,709 Reads 25 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 5,581 Reads 83 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 1,741 Reads 2 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 2,077 Reads 54 Shares
How 7 franchisees are using their loyalty programs to attract and retain customers.
  • Sara Wykes
  • 2,515 Reads 30 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 1,756 Reads 13 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 4,094 Reads 20 Shares
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