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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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ApplePie Capital
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California Tortilla
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California Tortilla
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California Tortilla
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As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 145 Reads
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 1,036 Reads 3 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 1,061 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,151 Reads 34 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,122 Reads 11 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,561 Reads 39 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 1,913 Reads 20 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,211 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,246 Reads 1 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,411 Reads 8 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,372 Reads 31 Shares
Del Taco
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Del Taco
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Del Taco
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We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,475 Reads 7 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 2,223 Reads 30 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 140 Reads 2 Shares
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,665 Reads 34 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,810 Reads 38 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,357 Reads 27 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 2,914 Reads 28 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 1,919 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,679 Reads 93 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 2,021 Reads 5 Shares
Blaze Pizza
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Blaze Pizza
SPONSORED CONTENT
Blaze Pizza
SPONSORED CONTENT
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,899 Reads 8 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 2,144 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 2,763 Reads 34 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 3,302 Reads 97 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 2,797 Reads 97 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 2,567 Reads 20 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 1,700 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
  • John Tschohl
  • 2,229 Reads 35 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 1,529 Reads 14 Shares

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