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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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RESOURCE SPOTLIGHT

  • Naranga
    Naranga, a comprehensive franchise technology provider, delivers software solutions to help franchise businesses scale, at any size. Clients turn to Naranga when support, scalability, visibility and brand consistency are their top priorities.
  • MGH Advertising
    MGH is an ad agency. A PR agency. An interactive agency. A social media marketing agency. A fun agency. Celebrating 24 years in the industry, we're proud to be one of Ad Age’s 2019 Best Places to Work.
  • Multi-Unit Franchising Conference
    MUFC is the premier annual event for the country’s leading Multi-Unit Franchisees. Meet the most powerful players in Multi-Unit Franchising. Our 2019 Multi-Unit Franchising Conference will be held from March 24-27 at Caesar's Palace, Las Vegas.
  • Silvercrest
    Silvercrest has created a one-stop shop solution for all of your marketing needs. By allowing franchisees to order print on demand and all of their apparel as well as determine where their advertising will be distributed locally and...
  • Accelerated Brand Strategies
    Accelerated Brand provides your brand access to the nation's largest platforms to bring paying customers right to your door!
ZIPS Dry Cleaners Franchise Opportunities Available
SPONSORED CONTENT
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 1,221 Reads 6 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 1,314 Reads 15 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,266 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 1,251 Reads 7 Shares
How smartphone addiction is harming our people skills and creativity.
  • John DiJulius
  • 1,294 Reads 19 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 1,255 Reads 30 Shares
Are you training your front-line employees to deliver world-class customer service?
  • John DiJulius
  • 1,414 Reads 10 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 2,255 Reads 103 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 1,545 Reads 32 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 1,157 Reads 4 Shares
Set realistic opening schedules that match your overall goals.
  • Michael Arrowsmith
  • 730 Reads 8 Shares
Firehouse Subs Franchise Opportunities Available
SPONSORED CONTENT
When is "traditional" media (vs. digital) a better choice for your campaigns?
  • Dan Santy
  • 1,110 Reads 10 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 1,025 Reads 6 Shares
As consumers "cut the cord" on cable, savvy local marketers fill the void.
  • Mike Peters
  • 905 Reads 35 Shares
Influencer marketing: exploring its dark side.
  • Eddy Goldberg
  • 1,223 Reads 2 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 1,085 Reads 3 Shares
5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 1,572 Reads 14 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 902 Reads 5 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 1,786 Reads 174 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 1,236 Reads 13 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 996 Reads 20 Shares
Big Blue Swim School Franchise Opportunities Available
SPONSORED CONTENT
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 1,009 Reads 4 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 1,484 Reads 5 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 1,366 Reads 6 Shares
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 1,280 Reads 8 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 1,678 Reads 29 Shares
Can a company's customer service go from bad to great?
  • John DiJulius
  • 1,064 Reads 9 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 993 Reads 2 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 1,870 Reads 59 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 968 Reads 4 Shares

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