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Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.


Vizion Interactive
Vizion Interactive is a leading digital marketing services agency providing SEO, PPC/Paid Media, Email and Local Listing Solutions for Corporations and Franchise groups. Clients include Interstate Batteries, Lennox, Boston's Pizza.
Oxi Fresh
Oxi Fresh
Oxi Fresh
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,095 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 1,013 Reads 5 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 1,472 Reads 27 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 747 Reads 2 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 848 Reads 1 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 1,285 Reads 13 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 664 Reads 13 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 1,017 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,211 Reads 19 Shares
What is the one best thing customer experience brands do differently?
  • John DiJulius
  • 1,191 Reads 13 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 887 Reads 6 Shares
Potbelly Sandwich Shop
Potbelly Sandwich Shop
Potbelly Sandwich Shop
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 1,513 Reads 13 Shares
New Study Finds Customer "Feeling" Is More Impactful In Influencing Purchasing Decision And Brand Loyalty Than Any Other Factor.
  • Multi-Unit Franchisee
  • 1,176 Reads 36 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 1,211 Reads 17 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 1,411 Reads 23 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 1,029 Reads 9 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 1,386 Reads 10 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 1,732 Reads 50 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 1,348 Reads 5 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 1,035 Reads 8 Shares
Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 1,303 Reads 14 Shares
Green Home Solutions®
Green Home Solutions®
Green Home Solutions®
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 1,333 Reads 7 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,413 Reads 8 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
  • John DiJulius
  • 1,291 Reads 33 Shares
Tips from 6 franchisees on how to carry out a successful grand opening.
  • Sara Wykes
  • 2,445 Reads 98 Shares
"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 1,177 Reads 20 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 2,141 Reads 113 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,416 Reads 6 Shares
If A Problem Arises With A Customer, Turn It Into An Opportunity To Own That Customer For Life.
  • John DiJulius
  • 1,098 Reads 3 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 1,332 Reads 25 Shares

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