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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30 years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.
Firehouse Subs
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Firehouse Subs
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Firehouse Subs
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CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,165 Reads 8 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
  • John DiJulius
  • 880 Reads 18 Shares
Tips from 6 franchisees on how to carry out a successful grand opening.
  • Sara Wykes
  • 1,693 Reads 67 Shares
"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 953 Reads 16 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 1,521 Reads 89 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,162 Reads 6 Shares
If A Problem Arises With A Customer, Turn It Into An Opportunity To Own That Customer For Life.
  • John DiJulius
  • 884 Reads 2 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 1,131 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John Tschohl
  • 744 Reads 4 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 741 Reads 7 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 1,337 Reads 17 Shares
Pet Supplies Plus
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Pet Supplies Plus
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Pet Supplies Plus
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Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 1,834 Reads 152 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 1,067 Reads 8 Shares
4 tips on providing consumers with the convenience and choices they want.
  • Charles Bonfiglio
  • 1,942 Reads 30 Shares
Customer loyalty may be your most important metric of success.
  • Chad Storlie
  • 6,829 Reads 53 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 1,502 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 1,691 Reads 20 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 1,716 Reads 13 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 1,626 Reads 24 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,587 Reads 5 Shares
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 1,553 Reads 11 Shares
ManageMowed
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ManageMowed
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ManageMowed
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Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 1,813 Reads 23 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,519 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 1,468 Reads 8 Shares
How smartphone addiction is harming our people skills and creativity.
  • John DiJulius
  • 1,577 Reads 19 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 1,449 Reads 31 Shares
Are you training your front-line employees to deliver world-class customer service?
  • John DiJulius
  • 2,122 Reads 23 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 2,700 Reads 107 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 1,791 Reads 32 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 1,316 Reads 4 Shares

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