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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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919 Marketing
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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Arby's
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Arby's
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Arby's
SPONSORED CONTENT
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 965 Reads 2 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 2,375 Reads 40 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 1,574 Reads 9 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 2,026 Reads 20 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 1,212 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
  • Steve Schildwachter
  • 2,471 Reads 27 Shares
How to make it easier for customers to provide feedback - positive or negative, it all helps to improve your customer service
  • John DiJulius
  • 1,414 Reads 11 Shares
How to use influencers to attract Millennials to your brand
  • Andrea Brandon
  • 2,170 Reads 11 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 1,232 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 1,585 Reads 17 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 1,249 Reads 4 Shares
Urban Air Adventure Park
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Urban Air Adventure Park
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Urban Air Adventure Park
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As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 1,063 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 1,183 Reads 4 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,652 Reads 147 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 1,172 Reads 5 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 1,216 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 2,013 Reads 125 Shares
How 3 Brands Have Implemented New Programs And Services To Assist Their Franchisees And Customers During Covid-19.
  • Multi-Unit Franchisee
  • 1,712 Reads 97 Shares
As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 462 Reads 1,023 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 1,245 Reads 10 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 1,274 Reads 5 Shares
UBreakiFix
SPONSORED CONTENT
UBreakiFix
SPONSORED CONTENT
UBreakiFix
SPONSORED CONTENT
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,569 Reads 34 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,343 Reads 11 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,868 Reads 42 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 2,214 Reads 20 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,389 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,563 Reads 1 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,780 Reads 8 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,558 Reads 31 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,627 Reads 7 Shares

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