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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Franchise Leadership & Development Conference
Oct. 14-16, Atlanta, GA. FLDC is all about Brand Growth and Development. This powerful 3 day event combines exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables. Over 500 attendees, almost 200 Franchise Brands
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Dunkin'
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Dunkin'
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Dunkin'
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What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,247 Reads 28 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 1,593 Reads 17 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 932 Reads 5 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 909 Reads 1 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,128 Reads 8 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,164 Reads 30 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,295 Reads 7 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 1,811 Reads 28 Shares
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,456 Reads 34 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,533 Reads 37 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,138 Reads 27 Shares
Unity Rd.,
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Unity Rd.,
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Unity Rd.,
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We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 2,555 Reads 28 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 1,770 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,437 Reads 93 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,877 Reads 5 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,747 Reads 7 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 2,036 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 2,599 Reads 34 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 3,022 Reads 96 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 2,661 Reads 97 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 2,232 Reads 20 Shares
Twin Peaks
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Twin Peaks
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Twin Peaks
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We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 1,495 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
  • John Tschohl
  • 2,072 Reads 35 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 1,320 Reads 14 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
  • Eddy Goldberg
  • 1,768 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 1,487 Reads 6 Shares
Welcome to the Relationship Economy!
  • John DiJulius
  • 2,309 Reads 20 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 2,441 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
  • Patrick Crawford
  • 2,920 Reads 59 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 1,425 Reads 6 Shares

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