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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Franchise Expo South
After five phenomenal events in Texas, FES returning to Florida, serving the southeastern US as well as Latin America and the Caribbean. Along with a comprehensive conference program, FES brings together the leading concepts in franchising and the most qu
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UBreakiFix
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UBreakiFix
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UBreakiFix
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Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 1,332 Reads
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 1,065 Reads
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 916 Reads
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 955 Reads
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 2,407 Reads 5 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 813 Reads
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 1,036 Reads 1 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 1,480 Reads
How 3 Brands Have Implemented New Programs And Services To Assist Their Franchisees And Customers During Covid-19.
  • Multi-Unit Franchisee
  • 1,573 Reads
As a leader, are you an energy giver or an energy sucker? Plus "caught you doing something right" and ranking yourself as a leader.
  • John DiJulius
  • 255 Reads 506 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 1,170 Reads 1 Shares
Scooter's Coffee
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Scooter's Coffee
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Scooter's Coffee
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41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 1,160 Reads 1 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 1,381 Reads
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,241 Reads
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 1,735 Reads 7 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 2,064 Reads 1 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,308 Reads
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 1,419 Reads
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 1,598 Reads
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 1,464 Reads
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,549 Reads 1 Shares
The Human Bean
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The Human Bean
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The Human Bean
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How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 2,379 Reads 2 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 241 Reads
Annual Franchise Marketing Report looks at how brands measure the customer experience
  • Eddy Goldberg
  • 1,771 Reads
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 1,985 Reads 3 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 1,509 Reads 4 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 3,079 Reads
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
  • Eddy Goldberg
  • 2,003 Reads 4 Shares
What marketing KPIs are most important to McAlister's Deli?
  • Natalia Franco
  • 2,827 Reads 2 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 2,100 Reads

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