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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Angelsmith
Angelsmith is an award-winning digital advertising agency. Based in Hollywood, CA, we’re a rather unusual combination of beauty and brawn.
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The Human Bean
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The Human Bean
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The Human Bean
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Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
  • Franchise Update Media
  • 2,206 Reads 156 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 1,400 Reads 6 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
  • Franchise Update Media
  • 1,691 Reads 76 Shares
After a full year of Covid, marketing executives discuss the changes they’ve seen
  • Eddy Goldberg
  • 1,696 Reads 4 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care 
  • Franchise Update Media
  • 1,619 Reads 48 Shares
To improve your retail success and train your sales associates, follow these 10 best practices
  • Bob Phibbs
  • 1,323 Reads 48 Shares
When is the best time to invest in your customer experience? 18 months ago! When is the second-best time? NOW! Now is the time to make your organization’s customer experience your single biggest competitive advantage.
  • John DiJulius
  • 2,099 Reads 18 Shares
Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 1,315 Reads 3 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 2,165 Reads 73 Shares
How - and why - to integrate content marketing into your 2021 marketing strategy 
  • Liane Caruso
  • 4,973 Reads 44 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 2,245 Reads 11 Shares
Island Fin Poké
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Island Fin Poké
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Island Fin Poké
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A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,371 Reads 2 Shares
Six steps that will help create an exceptional service culture at your business.
  • John Tschohl
  • 1,862 Reads 16 Shares
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 3,286 Reads 93 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 2,148 Reads 2 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 2,193 Reads 5 Shares
5 tips for small businesses to improve or keep their momentum going in 2021.
  • Chris Buitron
  • 2,820 Reads 47 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 3,414 Reads 82 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,094 Reads 2 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 1,916 Reads 4 Shares
Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
  • Eddy Goldberg
  • 4,658 Reads 10 Shares
Batteries Plus
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Batteries Plus
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Batteries Plus
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A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 1,682 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,613 Reads 48 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 2,053 Reads 20 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 2,818 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 4,068 Reads 33 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 1,406 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 3,173 Reads 44 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 2,664 Reads 12 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 2,894 Reads 20 Shares

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