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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Vizion Interactive
Vizion Interactive is a leading digital marketing services agency providing SEO, PPC/Paid Media, Email and Local Listing Solutions for Corporations and Franchise groups. Clients include Interstate Batteries, Lennox, Boston's Pizza.
Oxi Fresh
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Oxi Fresh
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Oxi Fresh
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Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
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Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
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Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
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How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
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Are you spending enough on brand awareness to effectively influence the customer journey?
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The #1 skill a great leader must learn to master.
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How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
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Customer service mistakes are a chance for you to save the day--and create a customer for life.
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What is the one best thing customer experience brands do differently?
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CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
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Potbelly Sandwich Shop
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Potbelly Sandwich Shop
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Potbelly Sandwich Shop
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2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
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New Study Finds Customer "Feeling" Is More Impactful In Influencing Purchasing Decision And Brand Loyalty Than Any Other Factor.
  • Multi-Unit Franchisee
  • 1,176 Reads 36 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
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How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 1,411 Reads 23 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
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Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
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Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
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CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 1,348 Reads 5 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
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Customer surveys like NPS are useful, but require moving beyond the numbers.
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Green Home Solutions®
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Green Home Solutions®
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Green Home Solutions®
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Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 1,333 Reads 7 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,413 Reads 8 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
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Tips from 6 franchisees on how to carry out a successful grand opening.
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"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 1,177 Reads 20 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 2,141 Reads 113 Shares
CMOs talk about the role of the marketing team in franchise sales and development
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If A Problem Arises With A Customer, Turn It Into An Opportunity To Own That Customer For Life.
  • John DiJulius
  • 1,098 Reads 3 Shares
What do the best customer experience brands do differently?
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