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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your franchisees more customers from the Internet. With our integrated marketing platform, you can maintain a unified brand message, manage numerous marketing campaigns, and track...
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California Tortilla
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California Tortilla
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California Tortilla
SPONSORED CONTENT
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
  • Eddy Goldberg
  • 1,225 Reads 7 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,518 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 1,847 Reads 33 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 2,331 Reads 84 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 2,212 Reads 87 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 1,914 Reads 18 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 1,291 Reads 37 Shares
4 service recovery techniques to keep your customers coming back.
  • John Tschohl
  • 1,829 Reads 34 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 1,151 Reads 14 Shares
Q&A with Michelle Spohnholz, vice president of marketing at Newk's Eatery.
  • Kerry Pipes
  • 2,902 Reads 247 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
  • Eddy Goldberg
  • 1,669 Reads 4 Shares
810 Billiards & Bowling
SPONSORED CONTENT
810 Billiards & Bowling
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810 Billiards & Bowling
SPONSORED CONTENT
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 1,391 Reads 6 Shares
Welcome to the Relationship Economy!
  • John DiJulius
  • 2,086 Reads 16 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 2,272 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
  • Patrick Crawford
  • 2,692 Reads 58 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 1,329 Reads 5 Shares
8 concerns brands have with their digital marketing agency
  • Lounge Lizard Worldwide
  • 2,983 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,402 Reads 12 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 1,681 Reads 9 Shares
5 traits are required to building successful relationships.
  • John DiJulius
  • 1,160 Reads 22 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 1,333 Reads 29 Shares
Save A Lot Food Stores
SPONSORED CONTENT
Save A Lot Food Stores
SPONSORED CONTENT
Save A Lot Food Stores
SPONSORED CONTENT
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 1,635 Reads 4 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
  • Eddy Goldberg
  • 1,454 Reads 3 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 1,759 Reads 18 Shares
How healthy is your relationship with the Relationship Economy?
  • John DiJulius
  • 1,068 Reads 4 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 1,890 Reads 63 Shares
To retain your customers, pair technology with a human touch.
  • Kurt Krake
  • 1,875 Reads 33 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 1,615 Reads 126 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 2,110 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 1,306 Reads 3 Shares

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