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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
Batteries Plus Bulbs
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Batteries Plus Bulbs
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Batteries Plus Bulbs
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Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 1,907 Reads 31 Shares
Take control of your marketing data and make reporting easier and more useful.
  • Patrick Crawford
  • 2,284 Reads 49 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 1,158 Reads 5 Shares
8 concerns brands have with their digital marketing agency
  • Lounge Lizard Worldwide
  • 2,736 Reads 26 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,303 Reads 12 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 1,440 Reads 9 Shares
5 traits are required to building successful relationships.
  • John DiJulius
  • 862 Reads 9 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 1,188 Reads 28 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 1,504 Reads 4 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
  • Eddy Goldberg
  • 1,235 Reads 3 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 1,604 Reads 17 Shares
FASTSIGNS
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FASTSIGNS
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FASTSIGNS
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How healthy is your relationship with the Relationship Economy?
  • John DiJulius
  • 926 Reads 4 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 1,761 Reads 63 Shares
To retain your customers, pair technology with a human touch.
  • Kurt Krake
  • 1,670 Reads 33 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 1,457 Reads 126 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 1,952 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 1,170 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 1,000 Reads 26 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 1,353 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,191 Reads 46 Shares
3 tips for making your interview process ungameable.
  • John DiJulius
  • 1,486 Reads 38 Shares
Gloria Jean's Coffees
SPONSORED CONTENT
Gloria Jean's Coffees
SPONSORED CONTENT
Gloria Jean's Coffees
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Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,605 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 1,491 Reads 5 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 2,004 Reads 50 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 986 Reads 2 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 1,095 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 2,335 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 875 Reads 13 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 1,438 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,535 Reads 21 Shares

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