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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
Sola Salon Studios
SPONSORED CONTENT
Sola Salon Studios
SPONSORED CONTENT
Sola Salon Studios
SPONSORED CONTENT
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
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Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
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1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
  • Eddy Goldberg
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5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 1,380 Reads 16 Shares
How healthy is your relationship with the Relationship Economy?
  • John DiJulius
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6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 1,597 Reads 61 Shares
To retain your customers, pair technology with a human touch.
  • Kurt Krake
  • 1,412 Reads 31 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
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Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 1,162 Reads 43 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 1,055 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
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Perspire Sauna Studio
SPONSORED CONTENT
Perspire Sauna Studio
SPONSORED CONTENT
Perspire Sauna Studio
SPONSORED CONTENT
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 1,243 Reads 24 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,081 Reads 46 Shares
3 tips for making your interview process ungameable.
  • John DiJulius
  • 1,396 Reads 38 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,421 Reads 7 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
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Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 1,853 Reads 42 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 1,002 Reads 1 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
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The #1 skill a great leader must learn to master.
  • John DiJulius
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Kiddie Academy
SPONSORED CONTENT
Kiddie Academy
SPONSORED CONTENT
Kiddie Academy
SPONSORED CONTENT
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 1,289 Reads 15 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John DiJulius
  • 1,418 Reads 21 Shares
What is the one best thing customer experience brands do differently?
  • John DiJulius
  • 1,388 Reads 16 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 1,510 Reads 6 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 2,559 Reads 13 Shares
New Study Finds Customer "Feeling" Is More Impactful In Influencing Purchasing Decision And Brand Loyalty Than Any Other Factor.
  • Multi-Unit Franchisee
  • 1,367 Reads 40 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 1,439 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
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CMOs discuss how social media is changing how they market.
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