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Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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RESOURCE SPOTLIGHT

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    Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
Applebee's Neighborhood Grill + Bar Franchise Opportunities Available
SPONSORED CONTENT
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
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It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 10,001 Reads 111 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
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