Anatomy of a Brand - Franchising.com
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Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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919 Marketing
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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California Tortilla
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California Tortilla
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California Tortilla
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At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 1,644 Reads
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 1,966 Reads
LunchboxWax is about much more than selling a service.
  • Debi Lane
  • 3,236 Reads 6 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 4,196 Reads 1 Shares
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 5,601 Reads 4 Shares
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 5,164 Reads
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 11,175 Reads 1 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 18,003 Reads

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