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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Engaging franchisees in local marketing takes more than just technology. Vya’s platform, people & production simplify local marketing execution end-to-end. Using our platform, franchisees easily order marketing materials & enroll once in multi-tou
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We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
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Q&A with Michelle Spohnholz, vice president of marketing at Newk's Eatery.
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We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
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What's the most challenging part of being a CMO in 2019?
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2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
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6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
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5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
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6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
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How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
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5 marketing pros on how they see vendors as business partners.
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5 marketing pros on how they manage their marketing department costs and budgets.
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Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
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CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
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CMOs discuss how social media is changing how they market.
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Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
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CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
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CMOs discuss what today's franchise prospects expect from their brand's marketing department.
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CMOs talk about the role of the marketing team in franchise sales and development
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CMOs discuss on the importance of having a personal touch.
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Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
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4 CMOs talk about who's on their marketing team and what they do.
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4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
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4 CMOs discuss their core consumer marketing strategies and objectives.
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