BirthdayPak Celebrates 10 Years with A Fresh, New Look!
March 27, 2019 // Franchising.com // Springfield, PA – As BirthdayPak enters its 10th year of delivering gift cards to women for their birthday, it’s the perfect time to embrace an elegant and contemporary new design. The BirthdayPak mailer has been transformed from its simple, yellow format to a more stylish image that resonates with the recipients as they begin their birthday month.
“As part of our ongoing promise to Deliver Wow, we’re excited to release our fresh, new look with the April mailing”, says Paul Berman, CEO at BirthdayPak. “It was time for a facelift, and after months of research, we’re delighted with the outcome.”
Exhaustive research went into the new design, including live focus group studies and digital surveys. The new design was tested in select areas and the response from clients, and recipients, has been overwhelmingly positive.
In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across 21 states. Since its inception, BirthdayPak has delivered more than 4.4 million happy birthday greetings in the mail. This translates to nearly $352,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years! That’s a significant amount of birthday gifts!
The BirthdayPak marketing platform helps upscale businesses, such as restaurants, day spas and boutiques, reach their best potential customers. The beautifully printed and mailed “birthday gift” features as many as eight gift cards from this exclusive group of businesses in the community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday.
In addition to direct mail, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates. This multi-channel marketing platform keeps the BirthdayPak recipients engaged throughout the year. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.
BirthdayPak is expanding nationwide through franchising and has been recently recognized by Entrepreneur Magazine as the #1 franchise in Advertising Services category. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com or call 888-206-0083.
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