Zabka Offering Technological Support to its Franchisees in Running their Stores
A Mobile Application to Improve Everyday Business Management
March 08, 2019 // Franchising.com // Zabka provided its franchisees with a special mobile application which facilitates daily store management. This tool enables, among others, ongoing monitoring of sales results in outlets as well as generation of revenue simulations and financial records. The application will serve as a mobile store command center, ultimately providing control over most processes and devices.
- We are focused on the needs of our franchisees and utilize modern technologies to implement new tools that simplify everyday business operations. The application also introduces a new, higher quality to store management. Our franchisees will receive information from cash registers on an ongoing basis, which will make sales data analysis and stock level verification much easier. In the following months we plan to expand this tool with a gamification module, motivating franchisees and sellers to engage in active sales - says Adam Manikowski, Vice President of the Management Board of Zabka Polska. - At the testing stage, the application received a positive score from 90% of the surveyed users. The most points were given for its intuitiveness, readability, and content - he adds.
The application enables constant supervision of what is currently going on in a store, because revenue information and sales reports are available online. Franchisees also receive notifications about the login status of cash registers in stores, so they know if there are opened at the right time. Each franchisee can also use dedicated reports for their particular store. For example they can check the TOP 30 best rotating products, which allows for even better sales planning.
- The application lets me monitor numerous factors contributing to my success as a franchisee. I’m able to verify sales, returns approved by my employees, canceled sales documents, full reports and simulations, and even the sales of specific product categories, etc. Wherever I am, the application gives me complete supervision over what’s important for my company - comments Rafal Nieckarz, franchisee of a Zabka store in Warsaw.
Zabka has been consistently transforming its operation in different fields for many years to become more effective and provide its franchisees with tools for efficient store management. The actions undertaken by Zabka are based on the experience of the franchisees who take part in key projects for the company and share their experience.
- During workshops, together with our franchisees we developed the optimal range of needs to match against the latest technological solutions. First and foremost we wanted to have a useful tool that would really help in the management of stores, but which could also be continuously developed. The application provides access to real-time sales information, and this was of primary importance to the franchisees at this stage of the project - adds Tomasz Blicharski, Chief Financial & Development Officer.
About Zabka Polska Sp. z o.o.
Zabka Polska Sp. z o.o. is the owner of the largest chain of convenience stores in Poland, consisting of almost 5,500 outlets run by more than 3,700 franchisees under the Zabka brand. Over the twenty years of its operation on the Polish market, the Company has become the leader in the convenience store segment. Our stores are visited daily by 2 million customers, and 12 million consumers live no more than 300 m from the nearest Zabka store. Over 3,000 stores are already functioning in the new format, enriched with a wide range of additional services. We develop our business responsibly. The Company's CSR pillars include: care for the natural environment, responsible food sales, personal development and education, support for local communities, and care for health and active lifestyle. For more information on Zabka stores visit: www.zabka.pl. For more information on Zabka Polska visit: www.zabka.pl..
phone: +48 514 877 509
SOURCE Zabka Polska Sp. z o.o.