Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
Trouble connecting with Millennials? Try Instagram and Snapchat!
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
Love them or hate them, franchise brokers can be an essential recruitment tool for some brands, depending on their stage of growth and timetable for expansion.
If you're a new or emerging brand, a good frandev firm just might be your new BFF
I have been working with franchise brokers and consultants since they arrived on the scene more than 30 years ago.
The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.