The Latest Consumer Restaurant Trends & Insights from Black Box Consumer Intelligence
Company Added
Company Removed
Apply to Request List

The Latest Consumer Restaurant Trends & Insights from Black Box Consumer Intelligence

The Latest Consumer Restaurant Trends & Insights from Black Box Consumer Intelligence

Black Box Intelligence continues to provide its regular updates detailing the current impact of the Covid-19 pandemic on the restaurant industry. Here are some key consumer insights from the company as of the end of June:

  • Restaurant spend for Gen-Z consumers rebounded back to pre-crisis levels for the week ending June 21, reporting +1% YoY growth. Spending for this age cohort fell to a low of -41% for the week ending March 29.
  • Not surprisingly, consumers older than 65 had the steepest declines in restaurant spending, bottoming out at -59% for the week ending 3/29. Recovery has been slow for this age cohort and, as of June 21, their spending was still down -22%.
  • Besides the obvious explanation that older consumers feel more threatened by Covid-19, another factor at play is that older consumers historically allocate more of their restaurant spending to full-service restaurants.
  • In 2019, roughly 50% of restaurant spending by 65+ aged consumers went to full-service restaurants with the other 50% going to limited-service. Those spending patterns have significantly changed during the pandemic. In April, 65+ aged consumers increased their share at limited-service restaurants to 79%. While that allocation has been falling in recent weeks, this group is still spending 70% at limited-service for the most recent 30 days.
  • Contrast that to Gen-Z, who allocated 75% of their restaurant spending in 2019 to limited-service and 25% to full-service. That spread grew to 86% in April going to limited service at the height of the pandemic.
Published: July 7th, 2020

Share this Feature

Blink Fitness
SPONSORED CONTENT
Blink Fitness
SPONSORED CONTENT
Blink Fitness
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Arby's
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Blaze Pizza
ADVERTISE SPONSORED CONTENT
Conferences
Caesar's Forum, Las Vegas
APR 6-9TH, 2021

When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Cash Required:
$100,000
Request Info
Get Baked! Break the mold and #Legalizemarinara with Stoner’s Pizza Joint. Our come-one-come-all approach is baked into our made fresh daily dough...
Request Info

Subscribe to Multi-Unit Franchisee Report