"Canadianization" Is Critical for U.S. Brands To Succeed North of the Border
Company Added
Company Removed
Apply to Request List

"Canadianization" Is Critical for U.S. Brands To Succeed North of the Border

Peter Kowal, president and COO of Sport Clips Canada, the master franchisor of Texas-based Sport Clips International, is a 30-year franchising veteran in both the U.S. and Canada. He also owns two Sport Clips Haircuts in Calgary. Kowal, who lives outside Toronto, has clear perspectives on what can make or break a franchise when it expands into and operates in Canada.

1) Work with a franchise professional who lives in Canada

Having a franchising pro who lives in Canada is critical. My experience with Cruise Holidays and other franchises was a unique training ground for the many differences there are in the way things are done and said in the U.S. and how they translate in Canada (some more subtle than others). Having someone in the country assures the basics can be relatively easy and less costly to adapt. It's not just one thing that makes a difference, but a cumulative host of nuanced terms and issues that make having someone on the ground across the border imperative.

2) "Canadianize" systems, language, taxes, professional laws, etc.

"Canadianizing" is critical. A lack of understanding differences such as postal code rather than ZIP code, province rather than city, and varying sales tax structures can make it easy to fall short. I spend a large portion of my time "translating" U.S. systems and verbiage as it comes across the border.

3) Be prepared to have a dedicated Canadian FDD

My business partner, Mark Schiffner, who serves as CEO of Sport Clips Haircuts Canada, is a master franchisor who fully understand franchising agreements. Each year, the Canadian master franchisor of Sport Clips generates and maintains a dedicated FDD for the franchise in Canada that addresses specific differences in operations between the U.S. and Canada, such as varied FDD requirements by province, different labor laws, various languages, etc.

4) Know and understand the differences in Canadian practices, customs, and laws

Here are just a few examples. Rather than traditional U.S-model third-party-payer health insurance, many Canadian franchisees offer supplemental policies for dental, prescriptions, etc., in addition to the country's publicly funded healthcare services. One unique difference, especially for a haircare provider with a large percentage of female stylists, is that Canadian moms have an automatic one-year maternity leave, which can seriously affect staffing. Recruitment also has some unique challenges in that privacy laws do not allow access to employment data, so Sport Clips Canada relies (almost exclusively) on services such as Indeed, Glassdoor, and Canadian-based Kijiji to attract stylist talent (currently in excess of 400 employees in Canada). Also, several provinces have already adopted a $15-an-hour minimum wage, so pay scales and consumer pricing also are different in Canada.

5) Even though Canada is primed and ready for growth, doing business in Canada is more expensive

Everything in Canada is relatively more expensive based on the current Canadian exchange rate of around C$1.30 for the U.S. dollar. Beyond wages, deliveries of products and services from U.S.-based franchise suppliers incur travel and border crossing fees and additional taxes. Also, real estate lease agreements are considerably higher in Canada than most places in the U.S.

6) Understand that marketing may cover a wider geographic area, but DMAs are more concentrated

Marketing and advertising in Canada can be more efficient than in the U.S. The country has a tenth of the U.S. population with small, tight DMAs, and the population bases are all very condensed. Five regional advertising spots in Canada cover what it would take to make a national, 50-state media buy in the U.S.

 Peter Kowal began working with Sport Clips Haircuts in 2010 and opened the first Canadian location in March 2013. There are now 40 Sport Clips locations with 6 more leased or under construction, with plans to have 50 locations open in the next 12 months.

Published: July 11th, 2019

Share this Feature

UBreakiFix
SPONSORED CONTENT
UBreakiFix
SPONSORED CONTENT
UBreakiFix
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Bad Ass Coffee of Hawaii
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Hot Dish Advertising
ADVERTISE SPONSORED CONTENT
Conferences
Caesar's Palace, Las Vegas
AUG 31-3RD, 2021

Featured Opportunities

Pigtails & Crewcuts
Pigtails & Crewcuts is a recognized brand dedicated to making haircuts fun for kids. Our business model was designed with families in mind...
Pool Scouts
Pool Scouts is a refreshing take on the pool service industry, meeting the need for a more professional pool cleaning and maintenance solution in a...
Rusty Taco
Rusty Taco is a distinctive fast-casual taco concept, that serves creative street-style tacos that are both traditional and inspired.
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and is poised to grow with over 250 new store commitments...
Fazoli's Restaurants
With a menu loaded with traditional Italian favorites, combined with enhanced service and a newly re-imagined restaurant design, Fazoli’s is an...

Subscribe to Our Newsletters