The Barre Code Franchise Business Overview
About The Barre Code
The Barre Code is a fast-growing fitness franchise originating from Chicago, Illinois that aims to inspire every woman to become her strongest, most empowered self. Utilizing a group fitness regimen that incorporates the ballet barre into its class formats, the studios combine dynamic routines, innovative technology, and a motivational mantra to help women build both inner and outer strength. Join the movement to exceed your own expectations, and Live By The Barre Code.
Like most entrepreneurs, workout enthusiasts and best friends Ariana Chernin and Jillian Lorenz felt that they could do it better. Their traditional workout regimens were missing something. That something, they decided, was supporting women to feel great about themselves from the inside out. What if a workout included motivation based on empowerment and not fear or body shaming? The seed was planted in 2010, and today Ariana and Jillian are behind 33 studios with 50,000 members across 13 states. The Barre Code’s continued growth is proof that there was a deeper relationship to be had between mind, body, and spirit.
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