PJ's Coffee Is Brewing Up Franchise Opportunities in 2021
PJ's Coffee is an undisputed pioneer in the coffee industry. Over more than four decades the brand gained that well-deserved reputation by demonstrating that better beans, superior roasting techniques, and pure passion for the art of coffeemaking really do matter.
Coffee is a hot commodity (no pun intended) all around the world and even as the Covid-19 pandemic grew in 2020, coffee lovers still looked for ways to get a cup of their favorite joe. PJ’s Coffee franchisees were busy brewing the brand’s signature gourmet coffees, retaining the brand’s community-focused culture, and supporting the front line workers who kept everyone safe. The brand, its franchisees, their team members, and growing base of dedicated customers came together and stood strong.
In the end, the once-in-a-lifetime pandemic was no match PJ’s Coffee’s solid growth during 2020. The brand saw a 15 percent increase in franchises awarded during the first half of 2020, outperforming the past three years of franchise development. The company awarded 32 franchise agreements representing 58 licenses to mostly new operators – 26 new franchisees and 6 existing owners expanding their portfolios of PJ’s Coffee locations.
All told, franchisees opened 20 new locations during the year and the brand’s portfolio soared past 120 locations. Even still, brand officials said 2021 has the potential of being an even better year for growth and they expect to open 48 more stores in 2021.
“As we continue to build momentum, we’ve set a goal of awarding 50 franchise licenses – half of which we anticipate will be multi-unit agreements,” said Ryan Stansbury VP of franchise development for PJ’s Coffee. “Our primary target markets are in the south and east, from Texas over to Florida and up the east coast. But we’ll consider growth opportunities in other markets across the U.S. if it’s the right fit.”
One of the brand’s secrets to success in 2020 was the drive-thru. Customers flocked to drive-thru locations for safe, convenient, and quick service. As a result, franchisees experienced an increase in customer traffic and spike in sales.
“Drive-thru locations are not only a function of convenience and increased revenue but also a necessity to meet an even greater shift in consumer behavior,” added Stansbury.
Of course it’s the coffee that brings customers to PJ’s Coffee. The brand offers a variety of hot, iced, and frozen coffee beverages using only the top 1% of Arabica beans. Organic tea and fresh breakfast pastries are also available. PJ's Original Cold Brew Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic – a process and technique pioneered by the company’s founder and used for more than 30 years at all PJ's locations. Customers can also take home bags of whole bean coffee, single serve cups of PJ's Coffee, and PJ's Iced Coffee Concentrate.
Franchisees eagerly validate the success they’ve experienced with PJ’s Coffee. “Despite all the challenges we faced last year, I think it's evident that the coffee industry is still going strong,” said PJ’s Coffee franchisee Tyra Harris. “We're ecstatic to be a part of a brand that has continued to grow, even with the hurdles of navigating a pandemic, and we're equally thrilled to be able to bring premier quality coffee to our community.”
As PJ’s Coffee continues to add locations, the brand is looking for passionate and motivated entrepreneurs interested in joining the PJ’s Coffee community. Not only does the brand understand how to make great gourmet coffee but it also understands the development process that leads to successful franchisees.
For more information about PJ’s Coffee franchise opportunities please call 985-792-7999 or visit www.pjsfranchise.com.
Find out if you and PJ’s Coffee might just be the perfect blend!
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