Pizza Factory Ready to Roll with New Express Model Design and Robust Sales
Pizza Factory is set to soar to new heights as an innovative neighborhood brand, rooted in tradition, but built for a bright future.
With more than 100 locations and growing nationwide, Oakhurst, California-based Pizza Factory aims to capture a bigger slice of the booming pizza segment with the launch of its innovative Express model. The hyper-efficient build-out—optimized for take-out and delivery—provides franchisees with a powerful, high-return development option designed to meet the explosive demand for off-premise dining.
Pizza Factory partnered with prestigious design agency Rubber and Road Creative to develop the smaller reimagined, footprint taking advantage of the brand’s advanced delivery and carryout systems that were already in place while staying true to its roots as a neighborhood pizzeria with heart.
“Our fans know and recognize Pizza Factory as their neighborhood’s go-to pizzeria, so it was important to me that we didn’t lose that local feel,” says Mary Jane Riva, president and CEO of Pizza Factory. “When you walk into an Express unit, it will be bright and modern while still reflecting what Pizza Factory has always meant to the community.”
The Express model, which adds to Pizza Factory’s flexible traditional dine-in line-up of new builds and conversions, sharpens its competitive edge opening up a path for expansion into untapped, prime markets.
“Our existing franchisees are embracing our Express unit as well,” Riva says. “They are looking to grow and want to have more stores and the option to do an Express model in their town.”
Pizza Factory is in strategic growth mode with aggressive development underway to boost its existing restaurant base on the West Coast and outward. Most recently, the brand signed new franchise agreements to add its first restaurants in Georgia and Texas—two states with prime space for growth.
As Pizza Factory continues to increase its footprint, the brand is offering an enhanced franchise growth incentive program for a limited time, including a reduced franchise fee and waived royalties for three months. The incentives apply to new franchisees exploring conversions or new builds. Development incentives specifically designed for existing franchisees’ expansion are also available, notes Riva.
“I always try to do something extra for our existing franchisees because they are the reason we are here and going strong,” Riva says.
There’s never been a better time to be a Pizza Factory franchisee for entrepreneurs looking to join a proven brand with a winning franchise blueprint. Pizza Factory continues to build a loyal following for its family-friendly dining and high-quality products, offering fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more.
The brand’s new era of growth comes with robust sales. In March, more than 80 Pizza Factory delivery-service restaurants touted a 27% same-store sales increase. In fact, March 2021 represented the brand’s best systemwide March performance in five years—ultimately signaling Pizza Factory’s upward trajectory and recession-resistant operations.
Sizzling sales have also been fueled by Pizza Factory’s record-breaking brand performance for its Loyalty App. Year-over-year loyalty sales grew 182 percent, with online sales up 75 percent.
“Sales have been crazy for the stores,” Riva. “There’s been a lot of opportunities to grow, but I also believe we’ve seen a huge rise in restaurant sales in towns where franchisees made an impression with our loyal guests before the pandemic. Customers are spending their money with the brands they know and trust.”
Ready to get on board with an awesome franchise opportunity? Head to pizzafactoryfranchises.com to learn more.
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