Home Care Assistance Poised for Global Franchise Expansion
Home Care Assistance is revving up for more international growth.
The leading provider of in-home care for seniors, Home Care Assistance has more than 200 locations and 10,000 employees serving the United States, Canada, and Australia. The fast-growing San Francisco brand aims to build on the momentum of its established international operations with plans to widen the company footprint in Canada and Australia and launch new territory expansion in the United Kingdom, Germany, and other European markets.
“We are very adaptable with our model,” says Barbara Schuh, vice president of franchise operations for Home Care Assistance. “We have been in Canada since 2007 and Australia since 2014 and hope to expand aggressively in both countries over the next couple of years. We understand each country has differences when it comes to providing care and we know how to provide support based on the laws, values, and different types of funding available to provide great growth opportunities for our franchise partners.”
By 2050, the global population of people older than 60 is expected to total two billion, according to the World Health Organization. Healthcare systems of every country—not just the United States – will face daunting challenges to meet the needs of this aging demographic worldwide.
Home Care Assistance is uniquely poised for global growth in a burgeoning in-home industry with no geographic boundaries.
“When identifying whether a prospect would be a great fit our company, we evaluate whether or not they have a positive outlook and 'sky is the limit' mentality,” says Cherie Motley, Home Care Assistance’s franchise development manager. “These attributes go hand-in-hand with our vision to further expand in the global marketplace."
An award-winning brand, Home Care Assistance is already disrupting the industry in Australia by providing a client-centered approach to care, not relying solely on government-funded care for seniors, which has served as a game changer.
The franchise’s proven premier business model delivers a uniquely integrated, science-based approach to aging in place through individual, tailor-made care plans. The company provides hourly home care, 24-hour care, hospital-to-home services, in addition to Alzheimer’s and dementia care. Proprietary care programs are designed to promote healthy mental and physical activity, reduce stress and boost social interaction.
Schuh says Home Care Assistance plans to expand the company’s footprint in Australia and Canada. For international countries beyond these markets, Home Care Assistance will utilize both master and area development agreements to drive growth and strengthen brand presence.
“We are looking for future-driven entrepreneurs who have not only business acumen, but also the business capital to expand seamlessly,” adds Schuh.
Home Care Assistance’s successful track record internationally ensures a fast start for franchisees, backed by strong support from the brand’s division of International Development and Support.
“Every country and culture is different; it is of utmost importance to us to conduct thorough research and understand the nuances in each market and adjust the support and resources accordingly,” notes James Patchett, Home Care Assistance’s international director of operations and franchise support. “We have an excellent support team with years of experience who are dedicated to the success of our Franchise Owners no matter where they are located. Our level of support ensures that a premier level of care is delivered at each region of entry and its growth and success follow.”
Home Care Assistance constantly strives to develop innovative programs and partnership to ensure the highest quality home care experience for every client. This accelerated international expansion is expected to bring new ways of thinking about senior care that will further strengthen Home Care Assistance as a global franchise brand.
“We look forward to the opportunity to learn from other health care models and home care tools in place in other countries to enhance the company overall,” Schuh says. “The more countries we get into, the more leverage we have because we have such a different plethora of different systems to draw from and that is what excites me.”
For more information about franchising opportunities with Home Care Assistance, visit https://franchise.homecareassistance.com/.
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