Spherion Staffing Starts 2021 in Big, Bold Fashion
Reimaging Initiative Reveals New Look; Announces 2021 Spherion Let’s Get to Work National Job Fair
On January 27, Spherion Offices in 200-Plus U.S. Markets will Share Thousands of Opportunities with Job Seekers Across the Country
January 19, 2021 // Franchising.com // ATLANTA - Spherion is putting its stake in 2021 - claiming the year as a moment in time that stands to leave lasting marks on the company, its offices across the country and the clients, workforce and job seekers it supports each day.
The U.S. leader in staffing and recruiting is making two big moves to kick off the year, rallying the nation under the purpose-driven ideal, “Let’s Get to Work”.
One of the pillars of Spherion’s notable entry into the new year will be the reveal of its refreshed, striking new company identity later this month. Driving this change is the company’s successful growth into new markets, aggressively expanding to meet the increasing needs of client companies and the emergent workforce across the country. As a result, Spherion is investing in its business to spread a fresh message nationwide. The branding overhaul is complete with a reimagined logo featuring interlocking waypoint-shaped icons - a representation of the company’s deep roots in the local communities it serves. Updated branding reinforces the tight bonds Spherion builds with job seekers and employers, as well as between the corporate franchisor office and its franchisees. The company will reveal this dynamic new look as both a nod to the future and a tribute to its 75th anniversary this year, for which it is planning an early-spring multi-layered national promotion.
“As one of the founding leaders in the staffing industry, our ability to innovate and adapt has been a core strength of our firm. Our new identity pays homage to our past, represents who we are now and provides perspective for our future,” said Rebecca Rogers-Tijerino, President of Spherion Staffing. “Spherion is a hard-working, passionate, locally focused staffing and recruiting team our communities know and trust. We will forever be committed to supporting job seekers with opportunities to develop their careers and to being a strategic partner to businesses within our communities. This is also another indication of the pledge our corporate team has made to work hand-in-hand with our franchise owners.”
As Spherion accelerates its brand identity and continues to engage with the diverse communities it calls home, it is preparing to give a lift to America’s workforce unlike any other effort prior in the rich history of the staffing and recruiting industry.
Later this month, on Wednesday, January 27, Spherion and its more than 200 offices are hosting the 2021 Spherion Let’s Get to Work National Job Fair. Open for the public to attend, thousands of jobs will be available to be filled during the virtual hiring event. Ranging from light manufacturing and skilled trades to office administrative positions and many others, the Job Fair will offer attendees the opportunity to join online and easily identify openings in their local markets. During online interactions with local-market Spherion offices, job seekers can gain insight from staffing and recruiting professionals on the job application process, hone their interviewing skills, advance resume writing and learn details about openings in their local market. As a result, businesses across the country will see a surge in talented, hardworking applicants who are ready to get to work.
“This is an exciting endeavor that reinforces our ideals: We are local; We are resourceful; We are engaged; We are insightful; and We are invested,” added Rogers-Tijerino. “To truly apply and live out all our core values, we knew a nationwide hiring event was the perfect opportunity to showcase our commitment to each job seeker and employer in our local markets.
The brand refresh and Job Fair come as Spherion continues to expand its footprint into key markets with a talented group of franchise owners. In the first quarter of 2021 alone, Spherion will begin serving four new U.S. regions for the company. Additionally, it has recently increased the markets it is targeting for growth to more than 100 open territories. Likewise, the company has recently advanced its corporate expertise to more effectively provide each Spherion owner the tools they need to best support local communities with recruitment, business development, public relations and marketing resources. Plus, new workflows and technologies are being adopted to enhance the overall job searching process, which also benefits its client base.
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