QDOBA Mexican Eats Unveils New Floorplans and Restaurant Concepts, Designed for Growth
Mexican Fast-Casual Brand Introduces Smaller Restaurant Formats Equipped with Drive-Thrus, Pick-Up Areas, Ghost Kitchens and more
October 22, 2020 // Franchising.com // SAN DIEGO - QDOBA Mexican Eats® (QDOBA), the largest franchise opportunity in the fast-casual Mexican segment, has introduced new restaurant formats that set the stage for the Brand’s continued growth. QDOBA’s new concepts feature buildouts including mobile-order drive-thrus, walk-up windows, mobile-order pick-up lockers, dedicated curbside pick-up areas, ghost kitchens, and concepts with updated outdoor seating. The new formats come on the heels of a major multi-unit franchise development strategy announced last month that is set to grow the Brand to 2,000 units.
“Today’s customer wants a frictionless, safe experience and we’re evolving to meet that need quickly with these new formats,” said Tim Welsh, Chief Development Officer at QDOBA. “The concepts are designed with our consumer in mind and position our stores to grow sales within and outside the four walls, while reducing buildout costs for franchisees.”
QDOBA’s new footprints are built to fuel the 730-unit brand’s multi-unit growth in the years ahead. Many of the concepts are designed to grow off-premise sales, including ghost kitchen formats and smaller takeout footprints as low as 1,000 sq. ft. designed with high-rent urban areas in mind.
“Our new formats are incredibly attractive to today’s multi-unit operators, who are looking for chef-driven food quality at a lower investment than a traditional QSR. With drive-thru equipped buildouts as low as 1,200 sq. ft., coupled with our strong average unit volumes, QDOBA is well-positioned to meet the needs of today’s franchisees,” added Peter Ortiz, QDOBA’s newly appointed Vice President of Franchise Development.
As a national brand with many attractive markets available for multi-unit development, QDOBA is well-positioned for growth. In August, the fast-casual brand tapped Ortiz to drive growth into new markets with the nation’s top franchise groups. He is already working with several experienced franchisee groups interested in major markets.
The fast-casual brand continues to grow amid the pandemic and is on track to open more than 30 restaurants this year. Since the onset of the pandemic, QDOBA has continued to prioritize growth, with 15 openings since mid-March and more than 15 new stores to open across the country between September and the end of the year, including San Diego.
QDOBA is committed to its franchisees’ success. In March, QDOBA helped franchise owners navigate the COVID-19 pandemic by offering a royalty deferral program.
For customers, it moved to limited-contact ordering, including digital ordering through the QDOBA website or the QDOBA app, in-restaurant to-go ordering and delivery via third-party providers.
Further differentiating the QDOBA franchise opportunity is its flexible footprint options that allow the brand to work well in a variety of traditional and non-traditional venues. With several dayparts, broad consumer appeal, and strong off-premises/catering business, franchisees are set-up for sustained success. Furthermore, QDOBA’s streamlined and efficient buildouts reduce development costs for its franchisees.
As QDOBA continues to expand throughout the United States, it is actively seeking qualified multi-unit and multi-segment groups with experience in development strategy and focused on diversifying with a bold concept.
For additional information about the QDOBA franchise opportunity, visit their website.
About QDOBA Mexican Eats
QDOBA is a fast-casual Mexican restaurant with more than 730 locations in the U.S. and Canada. Committed to delivering flavor to people's lives, QDOBA uses ingredients prepared in-house, by hand, and fresh throughout the day, to create delicious menu options. Guests can experience QDOBA's delicious flavors by enjoying one of its signature menu options that are chef-crafted for convenience and ease or by customizing their burritos, tacos, burrito bowls, salads, quesadillas, and nachos to fit their personal tastes. For two years running, QDOBA has been voted the “Best Fast Casual Restaurant” as part of the USA Today 10Best Readers’ Choice Awards.
Backed by 25 years of proven success and more than 730 restaurants open today in the United States and Canada, QDOBA is prioritizing franchise growth in key markets such as Arizona, Southern California, South Florida, Georgia, Ohio, Nevada, New Jersey, New York, Texas and Pennsylvania.
Discover more at the company website or on the QDOBA app, which is available for download on the iTunes App Store or Google Play. Fans can also connect with QDOBA on Facebook, Twitter, Instagram, and YouTube.
SOURCE QDOBA Mexican Eats
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances