Byrider Opens New Dealership Near Grand Rapids, MI
October 12, 2020 // Franchising.com // Bill Marsh Automotive Group opens a new Byrider store in Wyoming, Mich. on Monday, Oct. 12. The new buy-here-pay-here used car dealership is located at 2675 28th Street SW in Wyoming, Mich. This marks the franchise group’s third Byrider location with dealerships also in Traverse City, Mich. and Saginaw, Mich.
“We are thrilled to be opening the doors of our new Byrider store to the fine people of Wyoming,” says David Brock, general manager of Byrider Wyoming. “It has been an incredible journey to see this project come to fruition from breaking ground on the new building to the cars rolling out on the lot. We can’t wait to meet our future customers.”
The new location was selected due to its close proximity to Grand Rapids, Michigan’s second-largest city, and is positioned in a high-traffic commercial corridor to provide increased visibility to potential customers. The franchise group constructed the new building to meet their custom specifications and the project took approximately eight months to complete.
The new store features 3,000 square feet and a parking lot that can display up to 30 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers at its state-of-the-art service department equipped to service up to five customers at a time. The service area boasts nearly 4,000 square feet and $85,000 of new shop diagnostic equipment. The new location will create 10 full-time, well-paying jobs.
Byrider’s recent rebranding includes ongoing business model updates to reflect the company’s continued growth and commitment to customer service. The company is implementing strategic business changes to enhance the customer experience, including an improved website and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks and SUVs. The improved vehicle offerings are viewable at Byrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo, and messaging.
Byrider, one of America’s largest buy-here-pay-here used car dealership and franchise systems, has sold more than 1.33 million cars at more than 140 locations across the country. Founded in 1989 as J.D. Byrider, the company recently rebranded and changed its name to Byrider. As part of its commitment to customer service, Byrider offers high-quality autos, trucks, and SUVs with on-site financing and features optional company warranties or service plans with vehicles sold. Each Byrider store features a state-of-the-art service department offering low-cost maintenance. Consumers who have been turned down for traditional bank financing are often able to “Buy, Finance and Drive On” with Byrider.
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