Slim Chickens Inks 10-Unit Franchise Agreement in Tennessee
Experienced Multi-Unit Operator to Expand Breakthrough Better Chicken Brand
September 21, 2020 // Franchising.com // CHATTANOOGA, Tenn. - Slim Chickens, a leading fast casual franchise which features dine-in and drive-thru in the “better chicken” segment, announced today it has inked a deal that will bring 10 locations to cities throughout Tennessee. The Davis Group, which consists of Scott, Ricky and Cody Davis, will be bringing the restaurants to Jackson, Knoxville and Chattanooga. Scott, Ricky and Cody Davis partner with David Hull, Greg Rowden and Josh Rowden to co-own and operate existing Slim Chickens restaurants in Memphis and Arkansas. They will continue development in those markets as well.
“We are so excited to expand our Slim Chickens footprint in new Tennessee markets,” said Scott. “Our existing locations are performing well and with fresh markets going fast, we knew we had to jump on the opportunity.”
With over 15 years in the restaurant industry, Scott and Cody Davis are existing Slim Chickens franchisees and also oversee operations of over 30 Sonic Drive-In restaurants.
“The Davis Group are exactly the type of franchise partners that we’re looking for, and with their experience, we have no doubt that their locations will be successful in Tennessee,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Today we have top-tier markets available and with strong sales, multi-unit operators like the Davis Group understand now is the time invest.”
The better-chicken brand has opened 100 locations across the United States, the United Kingdom and Kuwait, and is known for its passionate group of followers. With more than 400 units in development, the fast-growing brand is well on its way to reaching its goal of 600 restaurants.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu, which is broader than many in the segment, includes chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
To learn more about Slim Chickens, visit their website.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, Slim Chickens has opened 100 restaurants and has over 400 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
SOURCE Slim Chickens
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances