Celebrate the ‘Colors of Summer’ with Fresh Veggies and Vibrant Tie-Dyes at Barberitos
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Celebrate the ‘Colors of Summer’ with Fresh Veggies and Vibrant Tie-Dyes at Barberitos

Burrito chain encourages guests to eat healthy entrees and wear tie-dye shirts with ESPN broadcaster and health fitness fanatic David Pollack

June 29, 2020 // Franchising.com // ATHENS, GA - Barberitos, a fast-casual burrito restaurant wth 50 locations throughout the Southeast, has launched several initiatives to ‘Celebrate the Colors of Summer’ by serving its guests healthy, colorful food. Along with offering its farm-fresh ingredients, Barberitos is launching tie-dye shirts, offering vegan options and letting guests order David Pollack’s go-to meal all summer long.

“We always take pride in serving healthy, farm-fresh ingredients that we purchase from local farmers wherever possible,” said Barberitos Founder & CEO Downing Barber. “The warm weather is the perfect time to encourage people to eat fresh food and celebrate the ‘Colors of Summer.’”

The ‘Colors of Summer’ campaign includes:

  • Vegan Menu Items - Tofu, which is made in-house daily, is available along with numerous fresh vegetable toppings, beans, tortillas, chips and salsas.
  • Order David Pollack’s Favorite Meal - Guests will have a chance to guess Pollack’s go-to Barbs order on social media. Barberitos will reveal his order for fans to enjoy the healthy and hearty option for themselves.
  • Tie-Dye Shirts - Guests can purchase red, green and pink tie-dye t-shirts throughout the summer at www.barberitos.com/merchandising. The shirts are a collaboration with Grubbwear, an apparel company founded by a University of Georgia student.

Barberitos is a Southwestern Grille dedicated to serving farm-fresh, high-quality food in a fast-casual restaurant environment. Many of the restaurants’ menu items are prepared or cooked in-house daily, including hand-smashed guacamole, homemade salsas, fresh-cut vegetables as well as chicken, steak, turkey, tofu, pork, fish, rice and beans.

About Barberitos Southwestern Grille and Cantina

Barberitos has a mission to serve others with a focus on Food, Community and People. Through exceptional service, Barberitos aspires to become the market leader of the quick-serve burrito industry. The chain is dedicated to serving fresh, high-quality food in an efficient manner. With a focus on farm-fresh food, many of the restaurants’ menu items are prepared or cooked in-house daily, including hand-smashed guacamole, home-made salsas, fresh-cut vegetables as well as chicken, steak, turkey, tofu, fish, pork, rice and beans. Founded in 2000 by Downing Barber, Barberitos has grown to nearly 50 locations in seven southeastern states. In 2017, Nation’s Restaurant News included the chain in its “Next Restaurant Brands” list.

SOURCE Barberitos Southwestern Grille and Cantina

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