Fatburger Debuts Craig’s Vegan Milkshake In Southern California
Beloved Burger Stand Expands Vegan Menu Offerings
October 17, 2019 // Franchising.com // LOS ANGELES - FAT (Fresh. Authentic. Tasty.) Brands Inc. (“FAT Brands” or the “Company”), parent company of Fatburger, is proud to announce its latest menu addition, vegan milkshakes. Made with hand-scooped Craig’s Vegan Ice Cream, the new milkshakes topped with non-dairy whipped cream will debut at 12 Fatburger locations in Southern California on October 14th.
Fatburger’s new vegan milkshakes will be available in two flavors, vanilla and strawberry, and are available starting today at the Beverly Hills, North Hollywood, West Hollywood, Sherman Oaks, Woodland Hills, Venice, Van Nuys, Wilshire, Redondo Beach, Carson, Santa Monic & Sepulveda, and Lincoln & Pico locations. This latest menu addition expands on Fatburger’s current vegan menu offerings, such as the Impossible Burger patty, and speak to the brand’s commitment of offering top-quality new items for customers of all dietary preferences to enjoy.
Hollywood's iconic Fatburger is best known for its mouthwatering, juicy burgers made famous by founder Lovie Yancey in Los Angeles more than 70 years ago. Each burger is made-to-order with traditional toppings along with delicious add-ons including bacon, egg, cheese, and onion rings. In addition to their iconic burgers, Fatburger offers perfectly crisp fries and hand-scooped milkshakes.
“Our existing vegan items have performed incredibly well with not only vegans, but existing Fatburger customers who are looking to try something new. We have no doubt our new Craig’s Vegan Ice Cream milkshake will follow the same trajectory,” said Andy Wiederhorn, CEO of FAT Brands. “Like Fatburger, Craig’s Vegan Ice Cream is a Los Angeles institution. We are thrilled with the opportunity to partner with such a like-minded, local brand.”
For more information or to find a Fatburger location near you, please visit www.fatburger.com.
Fresh. Authentic. Tasty. Brands FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns eight restaurant brands: Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 380 units worldwide.
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
About Craig’s Vegan Ice Cream
Craig Susser is the owner and operator of Craig’s restaurant, the iconic Los Angeles-based eatery known for its electric menu covering everything from steak to vegan specialties since opening in January 2011. After receiving countless non-dairy dessert requests from restaurant regulars, he and Chef Kursten Kizer created “Craig’s Vegan.” A cashew-based frozen dessert line that offers popular flavors like ‘Kurstens PB Krunch’ and ‘Melrose Mint Chip.’ The line officially launched in March 2019 and can found in the freezers of family kitchens, A-List celebrities, wellness gurus and basically anyone who loves delicious desserts that just so happen to be 100% vegan. Website: https://craigsvegan.com/
Safe Harbor Statement
This news release may contain "forward-looking" statements. These forward-looking statements are only predictions and are subject to certain risks, uncertainties and assumptions that could cause actual results to differ from those in the forward looking-statements. Potential risks and uncertainties include such factors as uncertainty of consumer demand for the Company's products, as well as additional risks and uncertainties that are identified and described in Company's SEC reports. Actual results may differ materially from the forward-looking statements in this press release. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company does not undertake, and it specifically disclaims, any obligation to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.
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