I Heart Mac & Cheese Goes Above And Beyond, Unveiling New Plant-Based Menu Options
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I Heart Mac & Cheese Goes Above And Beyond, Unveiling New Plant-Based Menu Options

Fast-Casual Concept Launches Official Partnership with Beyond Meat®, Adding Tasty Plant-Based Fare for the Whole Family to Enjoy

October 15, 2019 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches, today announced the addition of new plant-based menu items, ensuring its offerings cater to varying ages, lifestyles and cravings. Available nationwide, the company’s menu now features Beyond Meat’s Beyond Burger™, Beyond Beef® Crumbles and Beyond Sausage®.

“Americans are interested in maintaining a healthy and environmentally conscious lifestyle now more than ever, but it can be difficult when these options aren’t readily accessible,” said Steve Giordanella, CEO and Chairman of I Heart Mac & Cheese. “Our vision for this concept was to create options for every member of our local communities, and we found the perfect partner with Beyond Meat to really round out our offerings.”

Through its partnership with Beyond Meat, I Heart Mac & Cheese now offers guests three new proteins to choose from, as they customize their lunch or dinner:

  • Beyond Burger, a plant-based burger designed to look, cook, and satisfy like beef without GMOs, soy, or gluten. The Beyond Burger is the perfect combination with any grilled cheese sandwich.
  • Beyond Beef Crumbles, packed with 13g of plant-based protein per serving and made without GMOs, soy, or gluten. The Beyond Beef Crumbles can be added to any bowl.
  • Beyond Sausage is designed to look, sizzle, and satisfy like pork, while offering the benefits of plant-based protein. It’s another delicious, 100% plant-based option to add to your meal.

Known for its seemingly limitless mac and cheese flavor combinations, I Heart Mac & Cheese already features health-conscious options including quinoa, broccoli, cauliflower, and gluten-free pasta. The brand also recently introduced a non-dairy cheese substitute. The deliciously creamy sauce is made in-house with a coconut milk base and secret spice blend.

For more information on I Heart Mac & Cheese visit iheartmacandcheese.com, follow on Facebook at facebook.com/iheartmacandcheese/ and on Instagram at @IHeartMacAndCheese.

About I Heart Mac & Cheese

I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. The first location opened in 2016 in Fort Lauderdale. Florida locations include Tallahassee, Pembroke Pines, Jupiter and Boca Raton. Additional locations are slated to open in Indiana, New York, Florida, Georgia and Texas. In 2017, the company launched its franchising program and has franchisee locations in Florida in Coral Springs and Davie and in New York in Patchogue and Bayside.

Media Contacts:

Lacey Outten / Stephanie Davis
Hemsworth Communications

SOURCE I Heart Mac & Cheese



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