Curio Collection by Hilton Debuts in Mexico City
Located in Mexico’s thriving capital, Umbral, Curio Collection by Hilton will further the expansion of Hilton’s in-market portfolio of more than 60 properties
August 15, 2019 // Franchising.com // MEXICO CITY and MCLEAN, Va. - Hilton (NYSE: HLT) today announced the opening ofUmbral, Curio Collection by Hilton, representing the brand’s debut in Mexico City. The modern 59-room boutique hotel is the latest addition to Curio Collection by Hilton, reinforcing the growth of its portfolio of one-of-a-kind hotels and resorts in premier destinations across the Caribbean and Latin America.
“As we continue to strategically expand our presence across Latin America, Mexico remains a priority as one of our fastest growing markets in the region,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “The opening of the distinguished Umbral, Curio Collection by Hilton reinforces our mission to be the world’s most hospitable company throughout this incredible country, in the light of our 100th Anniversary.”
Part of an ambitious program to restore historical buildings in Mexico, Umbral, Curio Collection by Hilton is a restoration project from a heritage building that was constructed in 1924. Situated in downtown Mexico City, the timeless hotel overlooks the city’s most emblematic buildings, including the Metropolitan Cathedral, the County Hall and El Palacio de Hierro Department Store. Guests will also have convenient access to Zocalo Main Square just two blocks away, as well as Museo del Templo Mayor, Chapultepec and Aeropuerto Internacional Benito Juarez – less than five miles from the property.
“Recognized as the No. 1 city to visit this year by National Geographic, Mexico City has continued to remain a focus in our brand’s expansion to destinations where today’s travelers want to go,” said Mark Nogal, global head, Curio Collection by Hilton. “We look forward to introducing travelers to our unexpected and authentic Curio Collection experiences that truly embody the local culture, while we also prepare for the opening of our second in-market property with Hotel Lafontaine later this year.”
Boasting a contemporary design by renowned local architect Javier Sanchez, Umbral features sleek, minimalistic furniture in neutral tones of white, beige and brown, as well as natural materials such as light and dark woods. All 59 guest rooms are comprised of two distinct environments – a darker intimate entrance that leads to a light guest room through a golden frame, symbolizing an umbral. Each of the 12 suites also offers a record player with a personalized vinyl collection – based on guests’ preferences – through a partnership with local vinyl shop La Roma Records.
As the city’s only hotel with an on-site gallery, Umbral features more than 100 pieces of art by respected local artists such as Jorge Montiel, Andrea Vores and Tomas Diaz. Travelers who explore the gallery can then pass through into the hotel’s intimate library with a carefully curated selection of literature; sound library with its very own vinyl record player; or cinema, playing culturally immersive movies as well as foreign titles, often reflecting the selection from local film festivals. The property also features a 375-square-foot room for intimate meetings and events for up to eight guests and a rooftop terrace for outdoor functions of up to 150 attendees.
Those wanting to explore the city can consult with Umbral’s Experience Curator to immerse themselves into the local culture through unique itineraries, created based on their curiosity type. Whether an epicurean who loves culinary and beverages or pathfinder seeking outdoors adventures, an easy online quiz can identify the guest’s curiosity type to help the curator craft unique experiences for guests. For example, the Experience Curators can organize architectural tours, clandestine art exhibitions and gastronomy tours, as well as musical experiences at local jazz and rock bars.
Guests can lounge on Umbral’s rooftop terrace, complete with an outdoor heated pool, fitness center and a Wellness Bar featuring a wide variety of fresh smoothies and juices like Deep Detox and spinach-mint or a wellness apple ginger shot to start the day. The expansive 8,795-square-foot deck also features a bar and restaurant.
Travelers can opt for comfort food at Terraza Umbral Restaurant, which incorporates local flavors into traditional dishes such as Duck & Sirloin Tacos, Tropical Ceviche and Shrimp Toasts. For after-dinner drinks, guests can then stop by Terraza Umbral Bar – an exclusive mixology rooftop bar conceptualized by the owners of locally renowned bar Limantour. The rooftop bar offers an extensive menu of seasonal cocktails based on Mexican spirits, such as their signature cocktail Independencia crafted with mezcal, lemon juice, passion fruit juice and campari.
Hilton currently has a portfolio of nearly 150 open hotels and resorts to welcome travelers in the Caribbean and Latin America. In its 100th year, the company continues to pursue additional growth opportunities in the region and currently has a robust pipeline of more than 90 hotels throughout the region, including approximately 30 properties in Mexico.
Umbral is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.
To celebrate the milestone opening, Umbral has launched two special offerings for guests. Beginning on August 15, 2019, and until December 30, 2019, travelers can take advantage of The Cross Over the Umbral package which includes overnight accommodations, two signature Independencia cocktails at the Terraza Umbral Bar, breakfast for two on the hotel’s rooftop and a $50 dining credit. Additionally, guests who book stays between August 31st and December 1st will earn 1,000 Hilton Honors Bonus Points per night; the offer is valid through December 1, 2019.
For more information or to make a reservation, please visit Umbral, Curio Collection by Hilton. For more information on Curio Collection by Hilton, please visit newsroom.hilton.com/curio.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of more than 70 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic experiences through distinctly local offerings and unexpected amenities tailored to every traveler type, all while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio; discover Curio Collection destinations through the eyes of locals with 48-hour itineraries at citiesbycurio.com; determine what kind of traveler you are by taking the curiosity quiz; and connect with Curio Collection on Facebook, Instagram, and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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