Scooter's Coffee Launches New Mobile App
App Features More Rewards, Refreshed Design and Fun Gifting Option
July 17, 2019 // Franchising.com // Omaha, NE - Scooter’s Coffee customers now have a new and improved way to not only pay for their favorite drinks, but also earn rewards, send friends digital gifts and even tip their favorite barista. The national coffee franchise, best known for its convenient drive-thru specialty coffee and baked-from-scratch pastries, officially launched its mobile app with a special limited-time only promotion: All new customers that download and sign up for the app will instantly receive $2 off their first purchase. The amount will be loaded into their rewards bank.
“We are committed to creating an amazing experience for customers through every interaction with Scooter’s Coffee,” stated Lisa Person, Vice President of Marketing. “The new mobile app honors Scooter’s Coffee loyalists by providing more opportunities for earning rewards. At the same time, it represents an easy way for new customers to pay in a very convenient way. The bottom line is that we developed this app with our customers’ needs in the forefront of our minds, and the final product showcases our desire to put those customers first. We listened to our customers and are excited to provide an easy way for them to find a new favorite drink, pay conveniently and get surprise rewards too!”
With the new app, customers earn 3 “Smiles” for every dollar spent, and once they reach 180 Smiles, they earn a free drink. All customers start in the Scooter Doodle status level, with perks that include a free drink on their birthday and one surprise reward per month, exclusive to the mobile app only. After earning 500 Smiles, customers move into the Caramelicious® status level with additional perks, including another surprise reward each month.
To pay with the app, customers simply need to link a credit card and tap “Pay in Stores” from the home screen. Then, if they choose to tip, they can select a custom amount or percentage prior to scanning their app.
“We’re growing very rapidly and creating lasting technological infrastructure for our franchisees is extremely important,” said Person. “The new mobile app allows us to deliver targeted marketing campaigns that enable franchisees to bring in new customers and makes it very easy for those customers to pay once they get to the store.”
The app also includes a “Gift Store” feature where customers can gift various drink or food options or a digital gift card to friends and family. In addition, the “Give $2, Get $2” feature allows customers to invite their friends to download the Scooter’s Coffee app for a $2 credit. Customers have full access to the menu on the Scooter’s Coffee app, including nutritional information.
“We want to empower our customers to enjoy Scooter’s Coffee whenever and wherever they want without any hassle,” stated Person. “The new mobile app makes it easy for them to do so.”
Scooter’s Coffee is a drive-thru franchise that has been serving world-class coffee for more than 20 years and has more than 220 locations in 14 states across the nation. With over 175 franchise commitments to build new stores, the company plans to open 50 additional stores in 2019. Its signature drink is the Caramelicious®, and the menu features an array of specialty espresso beverages, single-origin coffee, fruit smoothies, Red BullInfusions, Cold Brew, baked-from-scratch pastries, and savory breakfast options. Scooter’s also recently released its first-ever ready-to-drink canned Cold Brew coffee.
Connect with Scooter’s Coffee via Facebook, Instagram or Twitter and share your favorite moments by tagging @scooterscoffee using the hashtag #BeAmazing.
About Scooter’s Coffee
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!®?” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Scooter’s Coffee is at the dawn of a strategic growth phase in the Midwest and nationwide. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise of a well-established company. For more information, visit scooterscoffee.com, facebook.com/scooterscoffee, ownascooters.com or call 877-494-7004.
SOURCE Scooter’s Coffee
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