IHG® Appoints Matt Kistler as Senior Vice President of Global Insights, Analytics and Data
New leader appointed to IHG’s Marketing leadership team
April 10, 2019 // Franchising.com // IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, welcomes marketing analytics expert Matt Kistler as Senior Vice President of Global Insights, Analytics and Data.
Charged with elevating IHG’s consumer insights and marketing effectiveness, Kistler and his team harness the power of analytics to better anticipate and meet guest needs and preferences and bolster the position of the company’s global portfolio of 15 brands. In addition to consumer insights, Kistler’s team is responsible for assessing brand and category performance and measuring the return on investment of marketing campaigns and activities around the globe. IHG will leverage his expertise and leadership to help define its future data strategy and harness insights to create intensely personal experiences for guests visiting its more than 5,600 hotels around the world.
Kistler brings more than 25 years of experience in leadership roles at best-in-class consumer organizations. Most recently, he served as Executive Vice President, Chief Strategy & Client Partner at Symphony AI. Prior to that Kistler was Senior Vice President, Global Consumer Insights & Analytics at Walmart where he positioned the company as a thought leader, with a pulse on trends shaping consumer behavior. He holds a bachelor’s degree in marketing from Michigan State University and an MBA from Kellogg School of Management at Northwestern University.
Reporting to Chief Marketing Officer Claire Bennett, Kistler is based at IHG’s Americas headquarters in Atlanta.
Claire Bennett, Chief Marketing Officer, commented: “Having worked with some of the largest global brands in the world, Matt brings extensive experience in consumer intelligence to IHG. His leadership will be critical as continually strive to get closer to our guests, and leverage data in the most responsible ways to create incredible, personal experiences for our guests.”
IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,600 hotels and approximately 837,000 guest rooms in more than 100 countries, with more than 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
In February 2019, IHG acquired Six Senses Hotels Resorts Spas, adding 16 hotels (1,347 rooms) to its system and 18 hotels to its development pipeline.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.
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SOURCE IHG ® (InterContinental Hotels Group)