Thai Express Signs Multi-Unit Franchise Deal in North Carolina
Leading Thai Food Franchise Collaborates with Local Entrepreneurs to Open Three Locations throughout Charlotte Area
March 22, 2019 // Franchising.com // CHARLOTTE, N.C. - Thai Express®, an Asian restaurant franchise that provides made-to-order Thai cuisine with fresh ingredients, quickly cooked in front of customers while they wait, announced today that it has signed a multi-unit franchise development agreement with husband-and-wife team Dipin and Neetu Chellani. The entrepreneurial duo will bring three Thai Express restaurants to the Charlotte area over the next three years. The new Thai Express locations are expected to bring more than 40 new jobs to the area.
Thai Express was founded in 2004 in Canada and quickly grew to more than 300 locations, becoming one of the most recognizable food brands in the country. Now, the brand is expanding throughout the US with the help of franchise owners like the Chellanis. Customers across Charlotte will soon find that Thai Express offers a vibrant environment, inviting customer service and a menu of more than 300 individual Thai dish options including classical Thai favorites. Each dish is tailored to meet the guest’s specific spice level preference and choice of protein.
The new franchisees, Dipin and Neetu are ideally situated to join the franchise brand. Dipin brings a background in finance and Neetu is already well versed in franchising; she owns a successful Kumon children’s learning center franchise in Charlotte. In addition to introducing Thai Express to North Carolina, the couple has plans to co-brand one of their locations with Ginger Sushi + Poke Shop™, another brand that originated and grew wildly popular in Canada known as Sushi Shop™.
“With Thai Express’ focus on create-your-own, fresh, Thai menu items, it’s a brand new type of fast casual restaurant in Charlotte,” said John Wuycheck, Senior Vice President of Franchise Development. “We are confident in the Chellanis as franchise owners and we’re thrilled to see the brand enter into the new market of Queen City.”
Owned by MTY Franchising USA and managed by Kahala Brands™, the Chellanis and other franchisees of Thai Express have the benefit of the franchisor’s unrivaled franchisee support. Every franchisee has full access to an R&D team with chefs dedicated to sweet and savory menu innovations, an in-house social media team, an in-house creative team to help with ads, promos and coupons, a full-service construction team, a hands-on, week-long training program, continuing education and more.
The first of the Chellani’s Thai Express restaurants in North Carolina is expected to open in late 2019.
About Thaï Express
Thaï Express® is a new take on traditional Thai cuisine that began in Canada and is currently expanding into the U.S. Tailored to your taste and prepared fresh when you order, Thaï Express provides fun, flavorful and healthy meals. As a premier Thai food franchise, the company believes in providing variety, quality and authenticity at modern food boutiques. In 2004, Thaï Express was acquired by MTY Food Group Inc. and now has over 300 locations across North America.
SOURCE Thaï Express