Intero Takes on Monterey Peninsula With Opening of Larger Carmel Office and Addition of Industry Veteran J.R. Rouse
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Intero Takes on Monterey Peninsula With Opening of Larger Carmel Office and Addition of Industry Veteran J.R. Rouse

New Direction and Leadership Provides Blueprint for Growing Operation Quickly

CUPERTINO, Calif. - (BUSINESS WIRE) - March 13, 2019 - Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America, Inc., is proud to announce the hiring of J.R. Rouse as the Vice President and Managing Officer of the Monterey Peninsula operation.

J.R., a 20-year real estate veteran, moved to California in 1989, and spent the next ten years in Silicon Valley at iconic technology brands Silicon Graphics and Cybersource. He started his real estate career on the Monterey Peninsula in 2000 when he moved to Pacific Grove. Six years later, he opened his own real estate brokerage, J.R. Rouse Real Estate, and was quickly honored by the Pacific Grove Chamber of Commerce as Entrepreneur of the Year. He managed his firm until he joined Sotheby's International Realty in January of 2014.

During his successful career, J.R. has taken on many leadership roles at various local and state real estate organizations. He served on the Monterey County Board of Realtors in a variety of positions including Director (2002), Secretary/Treasurer (2003), President Elect (2004), and President (2005). During 2007 and 2008, J.R. served as a director of MLSListings Inc., and from 2008 to 2011, he served on the Strategic Planning and Finance Committee for the California Association of Realtors (C.A.R.), acting as the vice-chair in his final year.

“I am so excited about being with a company that has alignment with my own personal and professional philosophies,” said J.R. Rouse, Intero Vice President and Managing Officer. “We will combine my professional connections and business drive with Intero’s marketing and operational support and we will build something very special on the Monterey Peninsula.”

The first step in the strategic plan to make Intero the number one brokerage on the Monterey Peninsula was to increase the size and location of the Carmel operation. This is in the works and soon Intero Carmel will move from its current petite location on Lincoln between 5th and 6th to its large and open office at 3 NE Ocean Avenue and San Carlos.

“We are beyond thrilled to have J.R. join our leadership team running our Monterey Peninsula operation,” said Tom Tognoli, Intero President & Chief Executive Officer. “He brings a level of enthusiasm and passion that is unprecedented in our industry.”

Joining J.R. in his move to Intero is Jan Pratt. Jan has been J.R.’s Assistant and Broker Associate for more than 13 years and is an integral part of his past success.

About the Intero® Brand

Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., serves Northern California with 18 offices throughout the greater Silicon Valley. The Intero Franchise network is comprised of 55 affiliates located in Alabama, California, Nevada, Tennessee and Texas. The company is headquartered in California’s Silicon Valley.

Find more information about Intero at Find more information about HomeServices at

SOURCE the Intero® Brand



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