Painting with a Twist Appoints 20-Year Smoothie King Veteran Richard Leveille as New Chief Development Officer to Spearhead Company Growth
February 21, 2019 // Franchising.com // NEW ORLEANS - Continuing to bolster its executive leadership team, Painting with a Twist®, the original and largest paint and sip franchise, has tapped industry veteran Richard Leveille as Chief Development Officer.
Leveille was most recently the Chief Development Officer at The Lost Cajun and spent four years as the Vice President of Development for Floor Coverings International out of Atlanta. He previously spent more than 20 years as the Executive Vice President of Franchise Development for Smoothie King, helping grow the brand's footprint from a single unit to more than 600 stores globally during his tenure.
“Richard will be joining the Painting with a Twist team with an in-depth knowledge of expanding national brands through strategic planning, along with over 20 years of experience in the franchise industry,” said Joe Lewis, CEO of Painting with a Twist. “Having worked with Richard at Smoothie King, I am confident he will be an asset to our success while simultaneously helping franchisees grow advantageously.”
Ranked the No. 1 Paint and Sip Studio in Entrepreneur magazine’s Annual Franchise 500® edition for the past six years, and the No. 4 best low investment franchise to buy in 2018 by Forbes, Painting with a Twist has more than 320 studios in 39 states. In his new role as CDO at Painting with a Twist, Leveille will be responsible for implementing new strategies and campaigns to continue driving Painting with a Twist’s national expansion. He is charged with strategically increasing the brand’s footprint to grow overall average unit volume.
“Painting with a Twist is a brand built around fun, social engagement, charity and community service – all of which resonate with my core values,” said Leveille. “As the brand continues to evolve, I look forward to maintaining our leadership status and expanding into new markets so that more guests can enjoy the Painting with a Twist experience.”
Leveille also held the position of the State of Louisiana Retail Chair from 2012-2014 for the International Council of Shopping Centers and is a Certified Franchise Executive Graduate of the International Franchise Association.
At Painting with a Twist studios across the country, guests come together to share a social experience with friends, art and the option to BYOB. The company’s charitable arm, Painting with a Purpose, raises money for local charities through monthly events at all locations and hit the $5 million-dollar mark in funds donated this year.
About Painting with a Twist®
Painting with a Twist, based in the New Orleans, Louisiana metropolitan area is the original and leading paint and sip franchise with 320 studios in 39 states. Nationally, guests have painted more than 10 million paintings at studios throughout the country since Painting with a Twist started franchising in 2009. The company maintains a strong focus on giving back to the local community, and was recently recognized by the International Franchise Association’s Franchise Education & Research Foundation’s Franchising Gives Back Awards. To date, Painting with a Twist has donated more than $5 million through its charity arm, Painting with a Purpose. As the fastest-growing franchise in the category, Painting with a Twist has been ranked the No. 1 Paint and Sip franchise as part of Entrepreneur magazine’s annual Franchise 500 edition for the past six years.
Fishman Public Relations
SOURCE Painting with a Twist®