BirthdayPak Gifting Goals for 2019
February 04, 2019 // Franchising.com // Celebrating Life’s Memorable Moments is a BirthdayPak mantra and it’s spread in the form of birthday gifts sent to over one million women across the country in 2018! BirthdayPak has seen exponential growth, which has come from setting big goals and achieving them year after year. The New Year is a perfect time to reflect on 2018 and the goals BirthdayPak has set for 2019, as it continues down a path of success.
“2019 is another big year for BirthdayPak. We’re celebrating our 10-year anniversary as we develop new innovations in gifting and well on our way to becoming a national brand,” says Paul Berman, CEO of BirthdayPak.
“Our goals keep us focused so that we can see even greater levels of success in the future. When that happens, everyone wins - BirthdayPak recipients have even more reason to enjoy life by celebrating their birthday with valuable gift cards to local businesses. BirthdayPak helps our clients grow, fostering a thriving community.”
Depth and Breadth to the BirthdayPak Franchise
BirthdayPak started from a single market in the Philadelphia area in 2009 and ended 2018 with 36 markets across 21 states! 2018 brought 30% year-over-year growth and 8 new franchise owners. The goal for 2019 is to increase another 30% in birthday wishes sent and onboard 10 or more new franchise partners. In addition, 2019 is bringing development of a mobile gifting platform that will increase access for consumers. More exciting details to come!
Develop BirthdayPak as an EOS Traction Company
BirthdayPak is leveraging the Entrepreneurial Operating System (EOS), a comprehensive business system and tools. It’s been proven to instill focus, discipline and accountability throughout organizations so everyone executes on the vision and core values.
“Everyone at BirthdayPak is getting very focused on where the organization is going and setting goals to get there. Higher levels of efficiency and accountability will help us accomplish more as we propel our brand to new heights,” says Mike Spinka, Vice President of Technology & Production.
Strategic Public Relations and Advertising
In 2018, BirthdayPak received recognition from Entrepreneur magazine as a Top New Franchise for the second year in a row and became one of Franchise Dictionary’s Top 100 Game Changers.
And recently announced, BirthdayPak ranked in Entrepreneur’s Franchise 500 list and has been named #1 in the Advertising Services category! In 2019, continuing to increase brand awareness through public relations will help elevate the BirthdayPak brand. In addition, strategic advertising targeting restaurants will continue to bring valuable content in BirthdayPak mailers.
New Franchise Owner Programs and Support
Training and support have always been a staple of BirthdayPak franchise ownership. In 2019, BirthdayPak is launching internal sales incentives designed to motivate franchise owners and reach set milestones. In addition, a direct mail drip campaign (piloted in 2018) will be fully rolled out in 2019 as another tool franchise owners can utilize when connecting with prospective business partners.
An Innovative Franchise on a Growth Trajectory
Are you looking for a company that is well positioned for the future and has opportunities on the horizon? BirthdayPak offers a truly unique product and is committed to building upon its success to achieve long-term sustainable growth. The approach is collaborative, as BirthdayPak listens and responds to its business partners, community members and franchise owners. Learn more or call 1-888-206-0083.
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