Location3 Named Agency of Record for Self Esteem Brands (Anytime Fitness, Waxing The City, Basecamp Fitness)
Expansion of current partnership between Franchise Marketing Agency and Global Health & Fitness Franchisor to focus on centralizing strategy and supporting franchisee revenue growth
January 30, 2019 // Franchising.com // DENVER, CO - Location3, the leading franchise marketing agency in the United States, announced today that it has been named the agency of record for Self Esteem Brands, a pioneer in the Health & Fitness category with more than 4,000 global franchise locations encompassing three established brands: Anytime Fitness, Waxing The City and Basecamp Fitness. While the two organizations have partnered on franchise marketing initiatives since February 2016, today’s announcement highlights the centralization of marketing strategy under Location3 management including all advertising and media buying across channels such as linear television, connected television, radio, digital audio & video, national paid media, hyper-local franchisee paid media, location data management and more.
“As we continue to advance our vision of improving the self-esteem of the world, Self Esteem Brands signifies the ultimate opportunity for any person to improve their health and well-being at any time,” said Kristen Pechacek, Digital Marketing Director & Certified Franchise Executive at Self Esteem Brands. “In solidifying our partnership with Location3 and further integrating with their innovative franchise marketing platform, LOCALACT, we are confident that our brands and franchisees are in a strong position to gain market share and grow our customer base in 2019 and beyond.”
“We are truly honored to have this opportunity to build upon the incredible growth and success we’ve already achieved with Anytime Fitness and Waxing The City over the past several years,” said Alex Porter, CEO of Location3. “Our team remains committed to crafting unique, scalable marketing programs that drive increased brand awareness and meaningful customer action at the local level. We’re excited for what lies ahead.”
A core aspect of the new partnership will focus on directly supporting individual franchise owners within the Self Esteem Brands network as they seek to effectively market their business locations online and grow in-store revenue. LOCALACT, the proprietary software built by Location3’s in-house engineering team, will drastically improve location-based marketing for franchisees while providing complete transparency into performance data and key metrics.
Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 Location3 provides digital strategy and marketing campaign execution on behalf of global brands, franchise systems and multi-locations businesses. As a performance-driven partner we develop digital strategies that align with our clients’ business goals, with a focus on cross-channel integration and customized KPIs. LOCALACT is the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. Location3 and LOCALACT combine to offer a unique Software-with-a-Service model that combines in-house digital marketing experts with software that efficiently integrates client data into a single, centralized platform. Learn more at location3.com and localact.com.
About Self Esteem Brands
Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness (the world’s #1 “Top Global” franchise), Basecamp Fitness and Waxing The City, another award-winning franchise poised for rapid expansion. With the vision of improving the self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in over 30 countries worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities where more than 4,000 of our independently owned and operated franchises are located. Learn more at sebrands.com.