Tough Mudder Bootcamp Signs Agreement to Bring Studio Fitness Concept to Portland
Leading Global Sports, Active Lifestyle and Media Brand to Open Bootcamp-style Studio Fitness Concept Location in Portland in Spring 2019
January 24, 2019 // Franchising.com // PORTLAND, Ore. - Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles as its Tough Mudder Bootcamp studio fitness concept announced today a signed agreement to bring a franchise location to Portland, which will offer the brand’s signature high intensity interval training workout classes.
The Tough Mudder Bootcamp location in Portland will be locally owned and operated by franchisees Dean and Lindsay Durfee, based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
“My wife Lindsay and I are extremely excited to bring Tough Mudder Bootcamp to Portland for the first time,” said Dean. “I’ve been a fitness enthusiast since high school, and the functionality and approachability of Tough Mudder Bootcamp is something I’ve never seen before. Each workout is catered to the individual, so it’s challenging without being intimidating. Tough Mudder has created a welcoming community environment, and we can’t wait to share that with Portland.”
The Tough Mudder Bootcamp signed agreement in Portland will bring a fitness concept that focuses on interval training and community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
“The excitement in Portland is palpable, and Dean and Lindsay are the perfect people to bring Tough Mudder Bootcamp to folks in Portland who are looking to find their tribe with accessible, drop-in high-impact fitness training to hold them accountable and meet their goals,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “This signed agreement is an integral part of our strategic franchise expansion, beginning with finding franchisees like Dean and Lindsay - experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”
Tough Mudder Bootcamp’s 45-minute HIIT classes are usually less than $10 a class with an unlimited membership and will deliver a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Classes are designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the signed agreement in Portland and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.
The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (3,400+/- sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.
Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on community.
All Points Public Relations
SOURCE Tough Mudder Bootcamp