ONE Cannabis Appoints Seasoned Franchise Executive, Mike Weinberger to COO
Former Maui Wowi Brand President and Kahala Brands VP of Franchise Development to Lead ONE Cannabis Franchise Business Model into the Cannabis Industry
December 05, 2018 // Franchising.com // DENVER - ONE Cannabis™ (the “Company”), a cannabis franchisor with both retail and cultivation franchise opportunities available, announces that seasoned franchise industry executive Mike Weinberger has joined the Company as chief operations officer.
With nearly two decades of franchise experience, Weinberger is known throughout the industry for growing nationally recognized brands. As COO of ONE Cannabis, he is responsible for leading all franchise-related efforts and overseeing day-to-day operations of the Company.
“Most entrepreneurs that have tried to franchise their cannabis dispensaries have failed because they don’t have the right experience to effectively bring their franchise business model to market,” said ONE Cannabis CEO and Co-Founder Christian Hageseth, who is a nine-year cannabis industry veteran and the author of “Big Weed.” “Mike has helped several independent brands and emerging franchises grow beyond crucial development milestones and see long-term success. Coupling his expertise with our extensive knowledge in cannabis positions ONE Cannabis to become the world’s most powerful cannabis business franchise system.”
Weinberger spent the past eight years at Maui Wowi Hawaiian Coffees & Smoothies, a global franchise with more than 450 units. He initially joined Maui Wowi as General Counsel and was appointed to CEO in 2013. A few years later, he led the successful sale of the brand to Kahala Brands – subsidiary of MTY Food Group, a global leader in the quick-service restaurant (QSR) industry with a portfolio of 77 QSR brands and approximately 5,500 locations in 34 countries. Upon acquisition, he remained committed to growing Maui Wowi as Brand President, and also served as the Vice President of Franchise Development, overseeing Kahala Brands’ nontraditional portfolio and growth strategies.
Weinberger is also the founder and principal of Becheart Consulting, which specializes in aiding emerging franchise concepts. His legal practice areas include franchise and real estate law with a focus on providing legal support to start-ups and small business owners. He graduated from the University of Denver Sturm College of Law in 2004.
“As cannabis legalization continues, franchising is a natural progression for the industry,” said Weinberger. “Entrepreneurs enter the industry each year, looking to cash in on the ‘green rush’ but find themselves lost in the complex nature and regulatory environment of the business. Franchising will be a key industry growth vehicle that can guide these entrepreneurs through the various considerations to confidently and compliantly operate their cannabis business. I’m both proud and excited to write history with ONE Cannabis.”
Through its franchise opportunities, ONE Cannabis eases the industry’s barrier to entry, making cannabis entrepreneurship more feasible to a broader group. The Company expects to add a dozen corporate and franchise locations in 2019 in multiple states and then quadruple its number of locations in both high growth and established legal cannabis states in the next three years. It currently has five franchise agreements signed for Colorado development, as well as several agreements in the works in other states and in Canada with different entrepreneurial tea
About ONE Cannabis
ONE Cannabis is a cannabis franchisor with both retail and cultivation franchise opportunities available. The company’s franchise opportunities are founded on the proven business model perfected by nine-year industry veteran and founder of Green Man Cannabis, Christian Hageseth. With countless industry awards under the Green Man name, the marijuana mogul is now focused on building the world’s most powerful cannabis business franchise system under ONE Cannabis. The multi-state franchise is based out of Denver and co-founded by Hageseth as well as other cannabis & franchise industry veterans. Named an “Industry Trailblazer” by High Times magazine, Hageseth’s entrepreneurial journey in the cannabis industry is chronicled in his book: Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business. For more information about the ONE Cannabis franchise opportunity, visit http://ocginc.com.
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