Grow with BirthdayPak
June 08, 2018 // Franchising.com // Springfield, PA - Although a relatively ‘young’ franchise, BirthdayPak has been on quite a growth trajectory! In just 8 years, BirthdayPak has grown exponentially from a single market in Springfield, Pennsylvania when it started in 2010 to the current 33 markets in 18 states from coast-to-coast. Achieving this success takes hard work and passion, and several factors keeps BirthdayPak on the path of healthy growth.
The BirthdayPak business model has a history of positive performance and high client retention rates. It’s easy to see why. Women who receive their BirthdayPak get a birthday gift and reason to celebrate their special day. The BirthdayPak business partners tend to get excellent results and grow their business as a result of this unique offering. BirthdayPak shows value with above average direct mail response rates and additional branding opportunities through a digital experience.
Not only is BirthdayPak a part of millions of households and businesses across the country, it also was ranked at No. 28 out of 100 on Entrepreneur’s Top New Franchises Ranking for the second consecutive year! The list rankings are based on a comprehensive evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
From onboarding to marketing, BirthdayPak brings tools, resources and training to its franchise owners. Support starts from day 1, initially with expert training and then shadowing another franchise owner in the field. Once the new franchise owner starts in his/her own market, the BirthdayPak training director works side-by-side him/her to network, hone sales techniques and reinforce best practices. A comprehensive cloud integrated CRM support system is used to track inventory, sales opportunities, billing, revenue projections, performance metrics for clients and more. Franchise owners also participate in a forum setting that meets regularly via teleconferencing. Corporate leadership sets the strategy and provides guidance, and a support staff handles all aspects of production and is ready to respond to questions and concerns.
Last but not least, BirthdayPak is only as good as the people behind the brand - and that list is endless! BirthdayPak is constantly adding new business partners/advertisers with quality offerings that attract the affluent female target market. The BirthdayPak franchise owners are invested in BirthdayPak and are passionate and dedicated to see it succeed. Leadership fosters a culture of collaboration and support that nurtures growth.
At BirthdayPak, we’re excited to see what the future holds. With growth means continuing to listen to feedback, adapt and evolve systems and processes as needed. We’re driven every day to continue to share the experience of BirthdayPak to celebrate life’s memorable moments.
Unlike other co-op direct mail franchises, such as Money Mailer and Valpak, BirthdayPak only works with a limited number of upscale businesses such as restaurants, day spas, salons and boutiques. BirthdayPak is sent to affluent female consumers who are about to celebrate their birthday and live close to the businesses featured in their BirthdayPak.
BirthdayPak is expanding nationwide through franchising. There are a limited number of markets available. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com or call 888-206-0083.
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