IHG® and Epelboim Development Group announce groundbreaking for new EVEN® Hotel coming to metro Atlanta
New-build hotel continues Southeast expansion for EVEN Hotels Brand
March 21, 2018 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world's leading hotel companies, and Epelboim Development Group, an established hospitality developer, today announce the groundbreaking of a new EVEN® Hotels property in Alpharetta, Georgia.
Set to open in the third quarter of 2019, the new-build construction hotel continues the expansion of the wellness-focused brand’s footprint in the Southeast and marks the first location in metro Atlanta. This comes on the heels of the brand’s recent openings of two EVEN Hotels in Sarasota, Florida and Eugene, Oregon.
The six-story EVEN Hotel will feature 132 rooms, four suites, flexible public workspaces, 750 square feet of meeting space, a business center, onsite restaurant and a 1,200-square-foot Athletic Studio. The hotel will also incorporate the brand’s signature in-room fitness elements and a balance of health-conscious and indulgent food and beverage options to help guests maintain their wellness routine while traveling away from home.
Joel Eisemann, Chief Development Officer, Americas, IHG, said: “We are enthused to work alongside Epelboim Development Group on its second EVEN Hotels project as we continue to grow the brand in the Southeast. This new hotel will provide an innovative guest experience for wellness-minded business and leisure travelers and demonstrates the confidence our owners have in this growing brand.”
The hotel will feature a best-in-class fitness experience with the brand’s signature Athletic Studio that is larger than typical hotel gyms. Every guest room will include an in-room fitness zone with a dedicated workout space with fitness equipment and 18 different workout videos, ranging from 10 to 30 minutes in length.
The EVEN Hotel Alpharetta will also feature the brand’s signature Cork & Kale café, offering a menu that emphasizes variety, dine-in meals and quicker options like breakfast sandwiches and fresh salads from the Grab-and-Go marketplace that will be available 24/7 for guests’ convenience.
Located just off of Georgia Route 400 and Old Milton Parkway in the northern Atlanta suburb of Alpharetta, the EVEN Hotel Alpharetta has easy access to downtown Atlanta, Hartsfield-Jackson Atlanta International Airport and the area’s vibrant neighborhoods. The hotel will be conveniently located close to shopping venues, restaurants, arts and cultural attractions, and is across the street from Avalon, an 86-acre, mixed-use development with more than 500,000 square feet of retail, lodging, theatre, office and residential space. Alpharetta is a highly sought-after location for business; it was ranked the sixth fastest-growing city in the nation, is home to more than 900 technology companies and has a strong presence of companies in the finance, healthcare and logistics industries.
Noel Epelboim, President and CEO of Epelboim Development Group, said: “We are delighted to have been chosen by IHG to develop this showcase EVEN Hotel. We believe in the brand and are certain that this will be a pillar of the brand’s expansion and growth across the U.S.”
Epelboim Development Group is also the developer for the EVEN Hotel Miami - Airport, which is scheduled to open in fall of 2018. The EVEN Hotel Alpharetta will be the third hotel for the brand to open in the Southeast, and will also join the EVEN Hotel Sarasota-Lakewood Ranch that opened in early 2018. The Alpharetta hotel will be a joint venture between Epelboim Development Group and IHG and will be managed by IHG.
EVEN Hotels is IHG’s newest lifestyle hotel brand, created with wellness at its core. EVEN Hotels empowers guests to maintain their wellness routine while on the road by providing options to choose what that means to them. The brand has intentionally designed every aspect of the hotel experience, in every square foot across all properties, with an emphasis on four components: eating well, resting easy, keeping active and accomplishing more.
All EVEN Hotels offer a signature sleep experience with eucalyptus, natural fiber and high-thread count linens and fitness equipment in all guest rooms, ergonomically designed work spaces, and running maps at the front desk for guests who want to explore the area on their own.
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,300 hotels and nearly 800,000 guest rooms in almost 100 countries, with nearly 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
About EVEN® Hotels
The EVEN® Hotels brand was launched as the hotel industry’s first hotel brand created with wellness at its core. EVEN Hotels empowers guests to maintain their wellness routine while on the road by providing options to choose what that means to them. The brand has intentionally designed every aspect of the hotel experience, in every square foot across all properties, with an emphasis on four components: eating well, resting easy, keeping active and accomplishing more.
EVEN Hotels has eight hotels open including three locations in New York City; Eugene, Oregon and Sarasota, Florida. The brand has an additional 12 properties in the pipeline, including: Seattle, Washington; Miami, Florida; Pittsburgh, Pennsylvania. EVEN Hotels is also expanding internationally, with a development deal announced in 2016 establishing a portfolio of EVEN Hotels across Australia and New Zealand. The first property will be in Auckland, New Zealand. In 2017, development deals in Greater China were announced and three properties are in the pipeline. For more information about the EVEN Hotels brand, visit www.EVENHotels.com. Find us on Twitter www.twitter.com/EvenHotels, Facebook www.facebook.com/EvenHotels or Instagram www.instagram.com/evenhotels.
About Epelboim Development Group
Epelboim Development Group is a full-service development company involved in residential, commercial and hospitality projects in the USA as well as in Latin America. Their 30+ years of knowledge and experience are the basis for their proven record of successful real estate projects. In recent years, they have specialized in hotel projects that are financed, in part, through the EB-5 visa program. Learn more at www.epelboim.com.
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