Mosquito Joe Chooses FranConnect as Official Franchise Management System
By: Mosquito Joe | 21 Shares 181 Reads
<h2>Pest Control Solutions Company Invests in New Technology to Lay Groundwork for New Franchisees</h2>
<p>December 31, 2012 // Franchising.com // Reston, Va. – Mosquito Joe has partnered with FranConnect, the leading provider of franchise management systems, in preparation for expanding the brand through franchising. FranConnect's integrated and comprehensive suite of applications provides the following solutions: franchise development, franchisee performance and royalty management, franchisee collaboration/training, franchise operations, franchise marketing, franchise e-commerce and more.</p>
<p>Based in Hampton Roads, VA, Mosquito Joe was founded in 2009 after one of the founders took a family vacation to the Caribbean. He enjoyed spending time around the resort where they were staying but was eaten alive while on a tour of the island. After speaking with the resort's manager, he was introduced to the world of mosquito control and knew that there was an existing need to bring these best practices home.</p>
<p>Though company-owned for the first three seasons (from March to October roughly), Mosquito Joe made the decision to franchise in early 2012. The company launched its franchise sales efforts in October and has already received significant interest and leads. Mosquito Joe's executive team comes from a deep background in franchising and was already familiar with FranConnect's capabilities. In preparation for growing a franchisee base, Mosquito Joe chose to invest in FranConnect from the beginning. Currently, the company is implementing FranConnect's franchise sales management system, intranet system and elements of the newest platform, Zcubator.</p>
<p>"Through FranConnect, we are able to see what lead generation tactics are working, analyze our strategies and use our dollars more intelligently to grow our business," said Angela Zerda, Director of Marketing for Mosquito Joe. "FranConnect's focus on franchising systems coupled with our executive team's experience and our franchise-centric culture allow for seamless collaboration."</p>
<p>With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors' feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.</p>
<p>FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary productsthat all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.</p>
<p>FranConnect's recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider's perspective to the company. Mosquito Joe and FranConnect mark what they hope to be the beginning of a long relationship.</p>
<p>"Each one of our clients has unique challenges and needs associated with various parts of the business, and we look forward to working with Mosquito Joe to learn the intricacies of the franchise and build the custom solutions to help them grow," said Gerson. "As we develop and implement management systems for companies like Mosquito Joe, we are simultaneously perfecting our services and evolving as a supplier in the franchise industry."</p>
<h2>About FranConnect, Inc.</h2>
<p>FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company's comprehensive systems to establish, grow and manage their franchise operations. FranConnect's integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration.
<h2>About Mosquito Joe</h2>
<p>Headquartered in Virginia Beach, VA, Mosquito Joe provides mosquito control services to residential and commercial customers, repelling and killing outdoor pests such as mosquitoes, ticks and fleas. Through barrier sprays, misting systems and special event solutions Mosquito Joe is committed to making outside fun again</p>
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