Wyndham Hotel Group to Franchise Boutique Dream and Night Brands
January 20, 2011 // Franchising.com // PARSIPPANY, N.J. — Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), today announced it has entered into an agreement with Chatwal Hotels & Resorts, LLC, gaining exclusive rights to franchise and manage its Dream® and Night® boutique hotel brands globally.
Dream and Night hotels currently are open in New York; Bangkok, Thailand; and Cochin, India. In addition, the 108-room, Art-Deco-inspired Dream South Beach is scheduled to open early this year in Miami Beach, Fla., adjacent to the former Versace Mansion on Collins Avenue. The company also has announced plans to open a Dream hotel in New York's Meatpacking District during the second quarter of this year and expand in South Asia.
"The addition of the Dream and Night brands will complement Wyndham Hotel Group's diverse brand portfolio which focuses on meeting guest needs with a hotel product for every kind of traveler," said Eric Danziger, Wyndham Hotel Group president and chief executive officer. "These design-driven, destination-within-a-destination brands are favored by travelers who crave an avant-garde yet cosmopolitan experience. We are especially proud to work with Sant Singh Chatwal, an innovative hotelier and entrepreneur, to expand and evolve these brands in key business and leisure markets around the globe."
Sant Singh Chatwal, chairman and chief executive officer of Chatwal Hotels & Resorts and its management arm, Hampshire Hotels & Resorts, said Wyndham Hotel Group will "take the development of the Dream and Night brands to the next level" by leveraging Wyndham's global distribution system, Wyndham Rewards loyalty program and extended reach of development professionals. Chatwal Hotels & Resorts will continue to own the Dream and Night brand trademarks and intellectual property.
"The relationship with Wyndham will unlock the true potential of our Dream and Night brands, which have proven their success in key markets like New York and Bangkok during the last six years and are prime to further expand globally," said Chatwal. "Working with industry colleagues like Eric to leverage Wyndham Hotel Group's scale and reputation as a global brand leader will benefit the future of these inspired brands."
The Night brand, which Wyndham plans to develop in primary and secondary markets, will be positioned as an 'affordably chic' hotel option featuring innovative designs and services such as guest deejays in lounges, discounts for green motorists with hybrid and electric cars and gourmet quick-serve food and beverage options.
Developers will be able to adapt the product to both full-service and limited-service models that offer a ground floor 'living area' with an attractive space for social interaction. The model also can be adapted to existing exterior-corridor hotels in prime locations.
The Dream brand is positioned as a full-service, lifestyle brand for gateway cities and resort destinations. The brand's personality is light-hearted and fun, embracing the use of vivid visuals and trend-setting design. The progressive service offerings will emulate those of luxury hotels, but with a more relaxed point of view.
The Dream brand ethos is defined by its tagline "It's your dream, we provide the room service." Innovative and locally popular food and beverage offerings will be one of the brand's core tenets and contribute to its appeal as the choice for customers seeking to add a little adventure to the demands of time away from home.
Dream and Night locations presently include the 216-room Dream New York at 210 W. 55th St. in midtown Manhattan; the 72-room urban Night Hotel at 132 W. 45th St. in Manhattan; the 195-room Dream Hotel Bangkok in the heart of Thailand's capital city; and the 151-room Dream Cochin, located in Ernakulum City, the commercial capital of Kerala, India. For more information on Dream Hotels, visit www.dreamintl.com. For details on the Night hotel, visit www.nighthotelny.com.
Wyndham Hotel Group is the world's largest hotel company as measured by approximately 7,150 hotels and approximately 605,700 rooms under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels® brand. All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels, which are managed by an affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
Chatwal Hotels & Resorts, headquartered in New York, owns and manages 10 hotels in New York, two in India, one in London and one in Bangkok. Chatwal Hotels & Resorts opened its first independent, four-star boutique hotel in New York in 1999, the Time Hotel at 49th Street and Broadway.