Saladworks Shatters Past Franchise Sales Records
#1 Salad Franchise Poised for Successful 2011
January 20, 2011 // Franchising.com // CONSHOHOCKEN, Pa. — Saladworks, the nation's first and largest fresh-tossed salad franchise concept, is proud to announce a record-breaking year. With an outstanding year for franchise sales and exceptional marketing campaigns, the company is poised for a great 2011.
Saladworks is proud to be the largest, undisputed leader among made-to-order salad franchise concepts. Saladworks closed in on $70 million in total revenue in 2010, and awarded 48 new franchise locations to new and existing franchisees. These figures represent a 136% increase in franchise sales from 2009.
This expansion includes continued growth inside the franchise's core market of PA and NJ with new openings planned in Orange County, CA; Knoxville, TN; Austin, TX; Dallas, TX; Annapolis, MD; Middletown, DE; Richmond, VA; Raleigh, NC and Baton Rouge, LA. Franchisees credit belief in the Saladworks concept and system as the reason for its rapid expansion.
"We were interested in franchising because we wanted a support network – and we have that in Saladworks," said Pennsylvania franchisee, Rami Barakat. "We wanted to be multi-unit owners from the time we opened our first store."
2010 was also a remarkable year for the Saladworks brand and its fans. Saladworks launched the True Nutrition campaign as a response to its customers' desire for a variety of even more nutritious ingredients. The campaign added ingredients like avocado, chick peas, and edamame to the salad case, which now features over 50 ingredients. Additionally, all of Saladworks' signature salads now average less than 300 calories. These exciting changes were made with fans' best interest in mind, and further solidified Saladworks' position as the industry leader in providing tasty, guilt-free gourmet salads served fast.
Finally, the company developed a once in a lifetime program that allows potential franchise owners access to a secondary platform for financing. This unique opportunity, available to a limited number of qualified entrepreneurs that best displayed the company's core values, offered the chance to own and operate a Saladworks restaurant with only a $75,000 investment. An affiliate company of Saladworks provides the balance of the financing for all new store opening costs, designed to encourage energetic entrepreneurs to open new Saladworks locations.
Saladworks closed out the year on top by being voted the nation's number one salad franchise by Entrepreneur Magazine for the third consecutive year.
"Saladworks' success in 2010 can be attributed in part to our Home Office team of consummate industry professionals. Saladworks prides itself on the unparalleled support provided by our Home Office staff for our franchisees, and I think that has directly translated to our franchise sales success this year," said Saladworks' Founder/CEO, John Scardapane. "I am proud to announce this record-breaking year as we enter into our 25th year of serving America's Best Salads."
Saladworks, the nation's first and largest fresh-tossed salad franchise concept operates over 100 franchise locations in 11 states. In addition to its existing stores, the chain currently has over 60 units in development across the country. Saladworks locations offer a "fanatic'ly fresh" menu of flavorful salads with signature dressings, proprietary soups and Focaccia Fusion sandwiches. With the addition of the True Nutrition menu, Saladworks' varieties of signature salads all average less than 300 calories. Saladworks was voted the nation's number one salad franchise by Entrepreneur Magazine for 2009, 2010, and 2011. For more information on franchising or True Nutrition, please visit www.saladworks.com.