Checkers(R)/Rally's(R) Reinvents the Value Menu
Single Deals, Double Deals and Mix & Match menu gives guests value on their terms
January 02, 2008 // Franchising.com // TAMPA, FL - Checkers Drive-In Restaurants, Inc., the nation's largest chain of double drive-thru restaurants and parent company of both Checkers® and Rally's® concepts, today announced the system-wide launch of its new Double Value MenuSM. Checkers/Rally's has reinvented the fast food value menu concept by loading its Double Value Menu with a number of choices and flavors to satisfy any appetite. Unlike a typical value menu, Checkers/Rally's Double Value Menu features Single Deals, Double Deals and Mix & Match, allowing its guests to get the food they crave at the price they want to pay, all day, every day.
Checkers/Rally's Double Value Menu consists of 17 different items, delivering choice, flavor and value. The Double Value Menu features:
• Single Deals: Ten delicious items starting at $1.
• Double Deals: Seven full flavored, crave-worthy double burgers and chicken and fish sandwiches priced at "2 For" $3, $4 or $5.
• Mix & Match: Offering even more variety, all of the items on the Double Deals menu can be mixed & matched without sacrificing the "2 For" value.
"Our drive-thru guests are more value conscious than ever as they pay higher prices at the gas pump, but still want full-flavored, quality meals on the go. Checkers/Rally's new Double Value Menu is designed to help our guests with great tasting options that leave them and their wallets full," said Terri Snyder, Executive Vice President and Chief Marketing Officer of Checkers Drive-In Restaurants, Inc. "For some of our guests, value means great food choices for a dollar. For others, it means two big burgers with big flavor at a small price. Our Value Menu choices appeal to both definitions of value, giving our guests the choices they want on their terms."
Checkers/Rally's is known as the home of the "2 For" special limited time promotional offers, priced at two for $3, $4 or $5. With the introduction of its Double Value Menu, many of these extremely popular "2 Forâ€¿ offers are now every day additions to the Double Deals section of Checkers/Rally's Value Menu. Even better, the Mix & Match menu allows Checkers/Rally's guests to choose any two items from its Double Deals menu for the average combined value price (i.e. one Big Buford offered at "2 For" $4 and one fish sandwich offered "2 For" $3 would come to the value price of "2 For" $3.50).
"Our guests told us that they love the double patty, indulgent sandwiches featured during our '2 For' promotions, and they wish they could have them all the time. Now they can," said Snyder. "More than 60 percent of our guests who order our Double Deals eat both sandwiches themselves – this is a great value option for people with big appetites who love our signature, full flavored burgers."
Checkers/Rally's new Double Value Menu is a permanent menu addition and is now available at most restaurants across the country. To promote the Double Value Menu launch, an interactive online game site was created at www.hungryasa.com. On the site, users can play a series of eating games for the chance to win printable coupons to Checkers and Rally's.
For more information, visit www.checkers.com or www.hungryasa.com.
About Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers® and Rally's® double drive-thru restaurants. In recent years, Checkers/Rally's has been awarded several of the industry's most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rally's; Nation's Restaurant News Hot! Again Award for Checkers' sizzling business performance; and the American Business AwardSM for the Best Executive in America. Checkers/Rally's is the Official Burger and Drive-Thru Restaurant of NASCAR®.
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