Q3 | 2018

Consumer Marketing: Are you getting your slice of the pie?

Virtual Issue

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FEATURE

Leader of the Bands: School of Rock CEO Finds the Perfect Home

One Team, One Goal: New Liberty Tax CEO Arrives Well Prepared

Togo's Is Back!: Refreshing the 50-Year-Old Sandwich Brand

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SPONSORED CONTENT

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SPONSORED CONTENT

Managing Labor Risk: Avoid Joint Employer and Vicarious Liability

Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.

Michael Seid

Cloning Success: 3 Tips to Improve Your Operations

Franchising may not be rocket science, but it is a lot like another type of science: cloning.

Jeff Dudan

E-Learning 101: Train Your Franchisees and Staff More Effectively

E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.

Nigel Davies

Tips & Tactics from 11 Brands on Targeting & Connecting with Customers

Learn how these 11 brands identify, target, and engage with customers

Sara Wykes

Community Connection: Giving to Get, and Getting to Give

Cause Marketing: How 6 brands give back to the communities they serve.

Helen Bond

The Journey and the Promise: 2018 Franchise Consumer Marketing Conference Brings It All Back Home

The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,

Eddy Goldberg and Kerry Pipes

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SPONSORED CONTENT

Pizza Inn: 2 Years In, and CMO Denise Pedini Says Things Are Looking Up

Denise Pedini is a key player in turning around the 60-year-old Pizza Inn

Kerry Pipes

CMO Roundtable: Is your Franchise System Prepared for a Crisis?

Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.

Franchise Update

Understanding Millennials: How Social Media Drives Buying Decisions

Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.

Andrea Brandon

Redo Your Org Chart?: Marketing Will Soon Report to Customer Experience

Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.

John DiJulius

Challenge the Pros: Cause Marketing in Franchise Recruitment

How is your brand's involvement in cause marketing helping in franchise recruitment?

Franchise Update

It's a New World: Global Consumer Statistics and Trends

Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.

Bill Edwards

Making the Grade: How Good is Your Recruitment Team?

If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!

Art Coley