Q2 | 2018

The Technology Issue

Virtual Issue

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FEATURE

Digital Doyenne: Carissa Ganelli leads Subway's digital transformation

Starting with Why: SpeedPro's New CEO has Big Plans for the Brand

Overcoming Adversity: Window World CEO Tammy Whitworth Carries On

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Flame Broiler Makeover: At 23, the Healthy QSR Pioneer Does a Refresh

For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.

Daniel Lee

Technology & Culture: Digital Tools can help Transmit your Values

Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.

Nigel Davies

Cyber-Safety First!: Protecting the Integrity of Your Brand

By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.

Eric Levy, Eddie Block, and Peter Vogel

Digital Marketing Tech: Making the Most of Emerging Technologies

Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.

Sara Wykes

Sizzle and Steak!: Taking a 60-Year-Old Legacy Brand into the Future

When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.

Kerry Pipes

CMO Roundtable: Creating Online Ads that Engage Customers and Get Results

Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.

Franchise Update

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SPONSORED CONTENT

Boost Your Social ROI: How Local Businesses can Succeed with Social Media

Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.

Shawna Ford

Failure's Upside: Innovation, creativity, and improved results

To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.

John DiJulius

Top of the Ops: "Big rocks" Drive System Growth at Donatos

It's an excellent time to be part of franchise operations. With franchise growth and multi-unit franchising, in particular, continuing to soar, the industry is working tirelessly to keep up with demand.

Amos Durbin

Challenge the Pros: Working Together to Enhance the Recruitment Process

In what ways does your development department work alongside your operations department to enhance the recruitment process?

Franchise Update

Prospecting for Franchisees: Align your Sales Process with 3 Current Trends

Absent an economic shock, we should have continued expansion this year and into next.

Darrell Johnson

International Franchising: Targeting Expansion to the Optimal Countries

An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company’s bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success.

Kay Ainsley

It's a Digital World: Technology is Changing International Franchising

In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.

William Edwards