Issue III, 2017 Consumer Marketing
Inside This Issue:
Examination of consumer marketing issues with focus on reputation management and how marketing has evolved over time.
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- Sweet Dealer: CEO and M&A Pro Leads sweetFrog's Expansion
- The March to 500: Scooter's Coffee Prepares for Growth
- Cowboy Cool: Makeover Improves Both Front and Back of the House
- Joint Employment: Better News is Around the Corner
- Be Human: Reputation Management in a Digital World
- Customize It!: 6 Brands Tackle Consumer Marketing Challenges
- Marketing Mavens Meet: 2017 Franchise Consumer Marketing Conference Scores
- Back to the Future: Freddy's Frozen Custard Brings the 1940s to Life!
- CMO Roundtable: Spending Ad Funds to Get Results at the Local Level
- Selling to Millennials: 4 Tips to Connect Using Unpaid Posts
- CEOs: Listen Up! How to Respond to Customer Complaints
- Challenge the Pros: New Media and Marketing in the Franchisee Recruitment Process
- Keeping It Real: Building Trust Through Authenticity
- Get the Picture: Visualogistix Offers Brands Turnkey Marketing Solutions
- Optimize Marketing Funds: Hyper-target Campaigns by Household
- The Global Middle Class: Trends Show it on the Rise Worldwide
- How Healthy Is Your Brand?: Take This Quick "Big Three" Test Now!