Are you ready to become a BAD ASS?
Authentic Hawaiian Grown Coffees
With Our Famous Aloha Spirit
In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Moloka'i, and 100% Kona and Ka'u coffees from Hawaii with coffee lovers everywhere. We moved to Salt Lake City, UT and opened our first Bad Ass Coffee of Hawaii store in 1995 and began franchising on the mainland.
Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick - but Bad Ass Coffee franchises don't stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.
We're committed to sharing the warm hospitality of the Aloha Spirit with a store atmosphere that allows customers to relax, enjoy themselves and fuel their inner Bad Ass.
The Bad Ass Legend
For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The native people of Kona named these hard-working donkeys the "Bad Ass Ones" because of their reliably strong, but stubborn nature in carrying their precious cargo.
The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii where we're stubborn about our sourcing, roasting and serving quality Hawaiian coffee and doing so with the Aloha Spirit.
What's The Bad Ass Advantage?
- An in-store experience unlike any in the marketplace. Warm, inviting and filled with the "Aloha Spirit" from the moment you walk in, to the comfort and relaxation you experience while you enjoy a taste of Hawaii.
- A disruptive brand identity that grabs the customer's attention, is memorable and loved by all who experience it.
- Superior coffee products with a kick from the Hawaiian Islands including 100% Kona Coffee - The King of Coffees. We also hand select and feature other premium international coffees and teas.
- A unique coffee shop model that features premium quality coffee, balanced with a growing food menu and bolstered by highly desirable branded merchandise.
- Access to comprehensive marketing, operations, and business consulting expertise. All of our resources are tailor made for your operational success.
- 'Ohana! That's Hawaiian for family. As a franchisee, we welcome you to our family in every respect. We take care of each other and want the best for our 'ohana.
Once you become a Bad Ass Coffee franchisee, you're a part of the 'ohana (family) - and we never let our family down. We're here to help you succeed in every aspect of opening your store from development and training to offering ongoing support. Your success is our success, so we're committed to providing you with the expert advice, resources and support for the major areas of your operation to ensure that your success continues to grow over the life of our partnership together.
Our Bad Ass Coffee onboarding team provides all franchise owners and managers with comprehensive training on the processes and procedures that are critical to operating your Bad Ass Coffee store in compliance with our brand and operations standards. Our initial 5-day training program takes place approximately 4-5 weeks prior to your store opening in our Salt Lake City, UT training store and includes a combination of classroom and hands-on in-store learning sessions. Trainees are introduced to every element of store & business management, coffee education, drink & food preparation, point-of-sale usage, visual merchandising and more. Approximately 1 week before your store opens, we conduct a "Training Tune Up" - this time in your own store and using your equipment to ensure that you and your team are prepared to run your store successfully allowing opening day to be nothing short of Bad Ass.
Through strategic partners, we work with our franchisees during their site selection process to ensure that you're positioned for success. Immediately after franchise orientation, we'll work with you and a knowledgeable real estate partner to identify key location attributes and requirements to begin your search. Throughout the selection process, our operations team will consult and assist you in narrowing down your available options until a final location is identified and approved by our team. Our strategic partner will then continue their work with you until a final lease or purchase for your location is acceptable to you and approved by our team.
Through our operations team and strategic construction partners, we're able to provide you with all of the tools you need to build your Bad Ass Coffee of Hawaii store. Whether you're building from the ground up, or building out an existing space to our brand and operations standards, the operations team and construction partners will guide you through every step of the construction process including store design, project management, turnkey construction services or contractor selection assistance, equipment and décor purchasing. From architectural drawings to the final walk-through of your new store, we're here to ensure that your store opens on-time, on-budget and ready to be Bad Ass.
"WE'RE HERE EVERY STEP OF THE WAY"
Bad Ass Coffee marketing is designed to "Kick" your local community advertising and communications into motion.
We have a proud and differentiating name and story to tell. Our customers are part of our 'ohana (family) and we have found that our family members love to help us share our story. Social media plays a big role in our marketing mix.
The goal of Bad Ass Coffee marketing support is to drive traffic into your store with a comprehensive local store marketing plan. Even after the big splash of a franchise grand opening, the Bad Ass Coffee marketing team continues to work with franchise owners providing advice, planning, and access to exclusive Bad Ass Coffee marketing resources to effectively plan and execute sustained advertising and marketing tactics that start within the four walls of your store, extend to the 4 blocks near your store and expand out into your community. We have roots in Hawaii, but provide tools and guidance aimed to grow your success in the communities you choose to open your Bad Ass Coffee franchises.
The Bad Ass Coffee of Hawaii operations team begins working with you from the day you sign your franchise agreement and is by your side through every step of the store opening process to ensure that you're 100% ready to share the Aloha Spirit on opening day. Our team will assist you during the first few days that your store is open and we return to assist you with your grand opening. After your store is open, our operations team will visit your store on a regular basis to provide training & development, business performance consultation, and feedback to ensure that your store is operating in accordance with Bad Ass Coffee's brand & operations standards.
Our affiliate, Royal Aloha Enterprises works with suppliers, vendors and strategic partners to ensure that your store receives the highest quality products for the best prices possible. Our goal is to create a "one-stop" shopping experience for most of the critical day-to-day products and supplies that you need for your store operation. Our expert support team is always ready to assist by providing analysis, recommendations and advice to order what you need and when you need it in the most productive and efficient way possible!
Want to own your own?
We are excited to share our story with you and want to start by finding out more about you, your goals and interest in Bad Ass Coffee of Hawaii franchise ownership.